Three new dihydrocarbyl LPt IV Me(Y) complexes (6−8; Y = Cl, I, OCH 2 CF 3 ) supported by the sulfonated CNN pincer ligand L have been prepared and characterized. The reaction of these complexes with a number of nucleophiles (H 2 O, CF 3 CO 2 − , Me 2 SO, PhNMe 2 ) resulting in the formation of corresponding C−X coupled products CH 3 −X has been studied in 2,2,2-trifluoroethanol (TFE) and DMSO. In TFE or DMSO solutions at 22 °C, in the presence of PhNMe 2 , a quantitative formation of a C−N coupled product, PhNMe 3 + , was observed for 6−8, with the reactivity decreasing in the order 6 > 7 > 8. The use of NaO 2 CCF 3 in TFE solutions was less efficient, leading to the production of MeO 2 CCF 3 in 60% yield after 22 h at 70 °C. In DMSO the C−O coupling was high yielding when aqueous trifluoroacetic acid was used to produce methanol (87% after 3 h at 80 °C) or when NaO 2 CCF 3 was used to form MeO 2 CCF 3 (80% after 1.5 h at 80 °C), with Me 3 SO + being a minor byproduct. The kinetics study of the reaction between 6−8 and PhNMe 2 in TFE has revealed an overall second-order rate law, d[PhNMe 3 + ]/dt = k 2 [6, 7 or 8][PhNMe 2 ], consistent with the realization of an S N 2type process. A DFT modeling of several alternative pathways of reaction between 7 and PhNMe 2 in TFE supported the direct nucleophilic attack of PhNMe 2 at the methyl group carbon of 7 as the most likely mechanism of this transformation.