2009
DOI: 10.1016/j.jretai.2009.05.006
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Consequences of Value in Retail Markets

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Cited by 110 publications
(87 citation statements)
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References 59 publications
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“…This approach can help the retailers to create a loyalty bond with the buyer. Our results are somewhat similar to the arguments of Chaudhuri and Ligas (2009), that in retail sector, merchandise value is directly related to repurchase loyalty and indirectly related to attitudinal loyalty. While Richard and Zhang (2012) claimed that both brand image and affective commitment will help securing loyal customers but customer satisfaction will have less impact on loyalty.…”
Section: Discussion and Managerial Implicationssupporting
confidence: 90%
See 1 more Smart Citation
“…This approach can help the retailers to create a loyalty bond with the buyer. Our results are somewhat similar to the arguments of Chaudhuri and Ligas (2009), that in retail sector, merchandise value is directly related to repurchase loyalty and indirectly related to attitudinal loyalty. While Richard and Zhang (2012) claimed that both brand image and affective commitment will help securing loyal customers but customer satisfaction will have less impact on loyalty.…”
Section: Discussion and Managerial Implicationssupporting
confidence: 90%
“…Though attitude-behaviour consistency is often assumed in consumer behaviour studies, with many researchers relying on reported rather than actual behaviour, it is important to be aware of these potential limitations (Acock and DeFleur 1972). However, in this study, we try to overcome this limitation by considering customers buying behaviours (sales) unlike that of Chaudhuri and Ligas (2009).…”
Section: Conclusion Limitation and Future Researchmentioning
confidence: 99%
“…This finding is in line with that of Babakus and Yavas (2008) and highlights the importance of understanding the role of customers' cost/benefits evaluations in their buying behavior. In the retail industry, with its many competing suppliers, perceived value has an especially important influence on customer perceptions and drives store choice and loyalty (Baker et al 2002;Chaudhuri and Ligas 2009). Moreover, Keiningham et al (2015, 2) suggest that perceptions are relative and that the relationship between satisfaction and SOW is thus mainly driven by "the relative fulfillment customers perceive from the various brands that they use."…”
Section: Discussionmentioning
confidence: 99%
“…First, we relied on a procedure that consists of comparing simpler with more complex CFA models (Chaudhuri & Ligas, 2009). If common method variance exists, a simpler model (fewer factors) should fit the data as well as or better than a more complex one.…”
Section: -----------------------------Insert Table 2 About Here -----mentioning
confidence: 99%