“…However, some clear contributing factors that influence visitor perceptions, attitudes and behaviors have been identified, and more factors are being discovered with continued research in this area (Clayton et al, 2009;Fernandez et al, 2009;Godinez & Fernandez, 2019). Some of these identified factors are: animal type/taxonomic group Whitworth, 2012), enclosure/exhibit design (Bitgood et al, 1988;Davey, 2006a;2006b;Nakamichi, 2007;Skibins & Powell, 2013), animal visibility, activity and behaviors (Bitgood et al, 1988;Davey 2006a;2006b;Hacker & Miller, 2016;Luebke et al, 2016;Margulis et al, 2003;Miller, 2013;Philpot, 1996;Ridgway et al, 2005), perceived animal wellbeing and welfare (Bexell et al, 2007;Chiapero et al, 2021;Davey, 2007b;Escobar-Ibarra et al, 2021;Howell et al, 2019;Melfi et al, 2004;Miller, 2013;Miller et al, 2018;Packer et al, 2018;Razal & Miller, 2019), proximity to the animal Howell et al, 2019;Luebke et al, 2016;Whitehouse-Tedd et al, 2018), visual messaging/signage (Clayton et al, 2009;Read & Waran, 1996), live animal training, educational programmes and live-animal presentations (Alba et al, 2017;Anderson et al, 2003;Esson & Moss, 2014;Fernandez et al, 2009;…”