Tourism is currently the leading export sector in Rwanda and is growing. The country is famous for the rare mountain gorillas of the Parc National des Volcans. This paper uses information from value chain analysis studies, complementary research and stakeholder testimonies to reveal the benefits that accrue to people living around the Park. It quantifies pro-poor income and non-financial benefits from gorilla tourism, and describes the opportunities for the poor to become economically involved in the value chains relating to accommodation, food and beverages, excursions and shopping, and the barriers to their involvement. To increase local benefits from gorilla tourism and other tourism activities around the Park, the authors recommend stimulating the activities of the private sector, increasing the number of joint venture agreements, enhancing opportunities for local employment and career progression, and improving business linkages with entrepreneurs and entertainers.value chain analysis, pro-poor tourism, gorillas, Rwanda,