Conservation marketing and education for less charismatic biodiversity and conservation businesses for sustainable development

Minin, Enrico Di; Fraser, Iain; Slotow, Rob; MacMillan, Douglas C.

doi:10.1111/acv.12060

Cited by 11 publications

(15 citation statements)

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“…Strategically, partnerships between conservation agencies, the state, non-governmental organizations, private landowners and communities are now needed to make sure internal fences are dropped [74], [82]. An obvious reason why such partnerships may be beneficial to all stakeholders is that, based on previous studies, management costs per unit area will generally decrease rapidly, as economies of scale mean that protected area mergers can achieve considerable cost savings [81], [83].…”

Section: Discussionmentioning

confidence: 99%

“…However, well-established and better capitalized private companies and tour operators could join forces with local communities and run conservation businesses on leased land, as such businesses are increasingly delivering financial benefits and guaranteeing employment to local communities [33], [87]. The establishment and development of conservation businesses on communal land will also receive support at high political levels and help meet human and economic development objectives, as well as broader biodiversity objectives [82].…”

Section: Discussionmentioning

confidence: 99%

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Creating Larger and Better Connected Protected Areas Enhances the Persistence of Big Game Species in the Maputaland-Pondoland-Albany Biodiversity Hotspot

et al. 2013

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The ideal conservation planning approach would enable decision-makers to use population viability analysis to assess the effects of management strategies and threats on all species at the landscape level. However, the lack of high-quality data derived from long-term studies, and uncertainty in model parameters and/or structure, often limit the use of population models to only a few species of conservation concern. We used spatially explicit metapopulation models in conjunction with multi-criteria decision analysis to assess how species-specific threats and management interventions would affect the persistence of African wild dog, black rhino, cheetah, elephant, leopard and lion, under six reserve scenarios, thereby providing the basis for deciding on a best course of conservation action in the South African province of KwaZulu-Natal, which forms the central component of the Maputaland-Pondoland-Albany biodiversity hotspot. Overall, the results suggest that current strategies of managing populations within individual, small, fenced reserves are unlikely to enhance metapopulation persistence should catastrophic events affect populations in the future. Creating larger and better-connected protected areas would ensure that threats can be better mitigated in the future for both African wild dog and leopard, which can disperse naturally, and black rhino, cheetah, elephant, and lion, which are constrained by electric fences but can be managed using translocation. The importance of both size and connectivity should inform endangered megafauna conservation and management, especially in the context of restoration efforts in increasingly human-dominated landscapes.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Creating Larger and Better Connected Protected Areas Enhances the Persistence of Big Game Species in the Maputaland-Pondoland-Albany Biodiversity Hotspot

et al. 2013

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“…Understanding tourists' preferences for nature‐based experiences is crucial to develop effective marketing strategies for ecotourism in protected areas (Krüger, ; Okello & Yerian, ; Buckley, ; Di Minin et al ., , b ; Giglio, Luiz & Schiavetti, ). Ecotourism generates sustainable revenues for conservation actions (Gössling, ; Lindsey et al ., ), including management activities (Dharmaratne, Yee Sang & Walling, ), and often, for local stakeholders (e.g.…”

Section: Introductionmentioning

confidence: 99%

Ecotourism marketing alternative to charismatic megafauna can also support biodiversity conservation

et al. 2016

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Charismatic species are the main attractor of ecotourists to protected areas, but this narrow interest leads to under-appreciation of other biodiversity as well as cultural values of protected areas. Many protected areas with high conservation value, but little funding, lack charismatic species. Exploring tourists' preferences alternative to charismatic species may help identify ecotourism markets that are more likely to support such areas. We used a choice experiment and latent class model to explore tourists' heterogeneous preference for biodiversity and biodiversity-related activities in South African national parks. We found that tourists' preferences were not restricted to charismatic species, but extended to less charismatic biodiversity, as well as to landscapes. In addition, biodiversity-related activities, such as camping and game drives, the sense of wilderness attached to the place tourists were visiting and accessibility of protected areas, also affected tourists' preferences. Particularly, domestic tourists, as well as more experienced international tourists, were more likely to support initiatives that promote a broader biodiversity experience than charismatic species alone, and were prepared to travel longer distances to do so. Our results reveal new opportunities to promote and support biodiversity conservation at sites where only less charismatic biodiversity is present. In addition, our results may help inform land-use planning based on public preferences for biodiversity conservation, incorporating sense of place.

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“…Considering their wide appeal to the general public, flagship species are strategic for raising funds for conservation and enhancing environmental awareness (Leader‐Williams & Dublin ; Di Minin et al . ,b,d). In addition, flagship species can potentially provide protection to less charismatic biodiversity via their umbrella effect (Andelman & Fagan ; Williams, Burgess & Rahbek ).…”

Section: Introductionmentioning

confidence: 99%

“… for a definition), which are considered key for financial competitiveness of protected areas and, supposedly, the most important flagship for conservation in sub‐Saharan Africa (Di Minin et al . ,b,d). We investigated how the surrogacy value of the ‘Big Five’ charismatic mammal species can be extended.…”

Section: Introductionmentioning

confidence: 99%

Improving the surrogacy effectiveness of charismatic megafauna with well‐surveyed taxonomic groups and habitat types

Minin

Moilanen

2014

Journal of Applied Ecology

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Summary1. Conservation planning often relies on the use of surrogates for representing many aspects of biodiversity. Previous tests on the effectiveness of charismatic mammals as biodiversity surrogates have suffered from the lack of fine-resolution data and produced varied and contrasting results. 2. In this study, we used unique high-resolution data for more than 600 biodiversity features from the Maputaland-Pondoland-Albany global biodiversity hot spot to assess how the surrogacy effectiveness of the 'Big Five' charismatic mammal species could be improved. 3. We found that combining the 'Big Five' charismatic mammal species with well-known and surveyed taxonomic groups, such as birds, amphibians and reptiles, and habitat types, which can be mapped quickly and inexpensively, increases the representation of poorly surveyed taxonomic groups, such as endemic and threatened invertebrate and plant species, as well as other mammal species. In particular, habitat types were found to be an integral component of a successful surrogate strategy. Nevertheless, a broad cross-taxon surrogate group composed of the 'Big Five', birds, amphibians and reptiles, was found to be a more effective surrogate than habitat types on their own. Meanwhile, other taxonomic groups and habitat types were not effective surrogates for the 'Big Five' charismatic species. 4. As charismatic mammals have an important marketing value, they can be promoted to generate funding, which can then facilitate the implementation of conservation action and cover management costs, thereby indirectly benefiting other threatened biodiversity. 5. Synthesis and applications. While some geographic areas and taxa have been extensively studied, detailed information about the distributions of species is missing for much of the world. This study provides important information that can have operational relevance to prioritize areas for conservation action in areas of the world with poor data on biodiversity. We found that other taxa are not good surrogates for charismatic mammal species. We also found that habitat types are a necessary component of surrogacy strategies that cover plants and insects. Overall, a combination of habitat types and charismatic mammals, complemented with other well-known taxa (birds, amphibians and reptiles), provided the highest surrogacy effects.

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Conservation marketing and education for less charismatic biodiversity and conservation businesses for sustainable development

Abstract: Read the Feature Paper: Understanding heterogeneous preference of tourists for big game species: implications for conservation and managementCommentaries on this Feature Paper: To use tourism as a conservation tool, first study tourists; The Big 5 and conservation

Cited by 11 publications

References 11 publications

Creating Larger and Better Connected Protected Areas Enhances the Persistence of Big Game Species in the Maputaland-Pondoland-Albany Biodiversity Hotspot

Creating Larger and Better Connected Protected Areas Enhances the Persistence of Big Game Species in the Maputaland-Pondoland-Albany Biodiversity Hotspot

Ecotourism marketing alternative to charismatic megafauna can also support biodiversity conservation

Improving the surrogacy effectiveness of charismatic megafauna with well‐surveyed taxonomic groups and habitat types

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