2022
DOI: 10.15587/2706-5448.2022.262562
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Consideration of the possibilities of applying machine learning methods for data analysis when promoting services to bank's clients

Abstract: The object of the research is modern online services and machine learning libraries for predicting the probability of the bank client's consent to the provision of the proposed services. One of the most problematic areas is the high unpredictability of the result in the field of banking marketing using the most common technique of introducing new services for clients – the so-called cold calling. Therefore, the question of assessing the probability and predicting the behavior of a potential client when promoti… Show more

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