Conspicuous consumption and hospitality at a wine festival in China

O’Regan, Michael; Choe, Jaeyeon; Yap, Matthew H. T.

doi:10.1386/hosp.9.2.125_1

Cited by 5 publications

(4 citation statements)

References 39 publications

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“…To this end, consumers may also engage in an unconscious collaboration on branding. While the effects on other brands' intangible attributes are moderated by culture and traditional values, brand heritage is defined by those consumers who already enjoy a high status (O'Regan et al, 2019). Moreover, consumers use the following drivers of value: (1) monetary appreciation, (2) potential to become vintage and (3) inheritance value (Halwani, 2020).…”

Section: Analysis Of Resultsmentioning

confidence: 99%

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

Fuentes

Martínez

Kolbe

2022

Int J Consumer Studies

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Previously, signalling status had been primarily studied from the conspicuousness of luxury brands, including high prices and prominent designs. However, less attention has been directed toward other elements of brands that could be strategically managed in order to enable consumers signalling status. This study synthesizes the literature using a framework based on four intangible attributes of luxury brands: user profile, purchase usage, personality and values and heritage. The topics studied under each of the four intangible attributes were analysed using a systematic approach. Based on the interconnectedness of the topics studied, this review proposes that the intangible attributes used as a framework may have a synergistic interaction, in contrast with the current perspective that considers them as independently and equally relevant for consumers signalling status. It also reports the psychological function of these intangible attributes and supports the notion that consumers use luxury brands either to routinely affirm their status within a group or to enhance that status. This review contributes to the literature on luxury and signalling by considering luxury consumption as a social process. A functional perspective on the intangible attributes of luxury brands provides the basis for some insightful directions to advance this field of research.

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Section: Analysis Of Resultsmentioning

confidence: 99%

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

Fuentes

Martínez

Kolbe

2022

Int J Consumer Studies

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“…In this study, to be relevant contribution, that was considered upon current literature for event marketing and event-based activities management by giving some empirical evidence. Although, the previous research has separately focused on sensation seeking (Agrusa et al , 2007; Shen et al , 2020), conspicuous consumption (O'Regan et al ., 2019; Moital et al , 2019) and fear of missing out (Taylor, 2019; Kim et al , 2020) based on event attendees, no single study to explore mediation of fear of missing out in the link of two variables. So, this research tested and hypothesized the relationship between sensation seeking, conspicuous consumption and fear of missing out.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)

Dursun,

Argan,

Tokay Argan

et al. 2023

IJEFM

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PurposeNumerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.Design/methodology/approachA questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.FindingsThe findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.Originality/valueThe results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.

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“…Concurrently, the number of wine festivals in China has increased rapidly (Chinanews, 2019). Some researchers have examined the Chinese wine market (Camillo, 2012; Duan et al , 2018; Fountain et al , 2020; García-Cortijo et al , 2019; Li et al , 2011; Liu et al , 2014; Wang and Li, 2019; Zhang-Qiu et al , 2013) while several studies (Choe et al , 2018; Kabiraj et al , 2021; O’Regan et al , 2017, 2019) have focused specifically on Chinese wine festivals. Chinese wine festival attendees deserve more attention not only because China itself is a fast-growing consumer market for wine and wine festivals but also because it generates large tourist numbers for overseas wine tourism destinations (Gu and Huang, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival

Shi

Weaver

et al. 2021

IJCHM

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Purpose This study aims to examine the components and evolution of the Chinese wine festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case study. Design/methodology/approach Adopting a longitudinal approach, survey data were collected from attendees of the first, fifth and seventh DIWDF in 2012, 2016 and 2018, respectively. Cluster analysis segmented attendees by wine and festival experience and consumption features. Comparative analysis was conducted to examine segment differences by demography, festival motivation, satisfaction and intention. Changes in segments over time were examined across the three times. Findings The following three clusters were identified: “wine-novice fest-newbies,” “occasional drinker fest-goers” and “wine-lover fest-enthusiasts.” Over the study period, the proportion of “wine-lover fest-enthusiasts” increased significantly while the percentages of the other two segments decreased, demonstrating the evolution of the Chinese wine festival market and their consumer impacts. Practical implications This study offers straightforward indicators of market value via consumption features for both wine businesses and festival organizers. The characteristics of the segments and their inter-linkage have important implications for developing product mix, targeting strategies, festival service design and market development. Originality/value This is the first known empirical research globally to investigate relationships among market segments both horizontally (differences between segments) and vertically (development over time) and to incorporate both wine- and festival-related consumption features.

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Conspicuous consumption and hospitality at a wine festival in China

Cited by 5 publications

References 39 publications

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)

From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival

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