Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes: An Abstract

Tofighi, Maryam; Grohmann, Bianca; Bodur, Onur

doi:10.1007/978-3-319-99181-8_127

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2018

DOI: 10.1007/978-3-319-99181-8_127

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Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes: An Abstract

Maryam Tofighi

Bianca Grohmann

Onur Bodur

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Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes: An Abstract

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