Cyclooxygenase-2 (COX-2) gene expression is rapidly increased by cytokines, tumor promoters, and growth factors and is markedly enhanced in various cancer cells. Here, we examine the regulation of COX-2 promoter activity by ␣ subunits of heterotrimeric G proteins in NIH 3T3 cells. Using a transient transfection assay with a reporter vector in which the murine COX-2 promoter drives the production of luciferase and expression vectors encoding for ␣ subunits of G-proteins, we show that overexpression of wild type and constitutively active G␣ 13 and G␣ q induced transcription from the COX-2 promoter. The highest level of induced luciferase activity (5.8-fold) occurred in cells expressing the constitutively active G␣ 13 (Q226L). We also show that expression of a constitutively active mutant of Rho (RhoQ63L) also induced transcription from the COX-2 promoter. Co-expression of Clostridium botulinum C3 toxin specifically blocked induction of the COX-2 promoter by either G␣ 13 Q226L or RhoQ63L but did not prevent the activation of this promoter by Ras, Rac, v-src, or forskolin. We conclude that G␣ 13 signals through a Rho-dependent pathway leading to activation of the COX-2 promoter. This pathway is not inhibited by either cytochalasin D, which disrupts actin filament organization, or genistein, a broad spectrum tyrosine kinase inhibitor, indicating a bifurcation of the signaling pathway used by G␣ 13 /Rho to induce COX-2 expression from that used to induce stress fiber formation and tyrosine phosphorylation of focal adhesion proteins.Prostaglandins play a pivotal role in a broad range of physiological and pathological processes including inflammation, pain transmission, maintenance of gastrointestinal integrity, and progression of colorectal cancer (1-3). The rate-limiting enzymes for production of prostaglandins are cyclooxygenases (COX) 1 type 1 and 2 (4 -6). COX-1 is constitutively expressed in nearly all cells, whereas COX-2 expression is induced as an immediate-early gene in response to pro-inflammatory cytokines, tumor promoters, and growth factors (7-10). COX-2 is overexpressed in cancers of the colon, stomach, and breast (11)(12)(13)(14), and chronic inhibition of COX activity has been associated with chemopreventive effects on colon cancer (15). Consequently, the identification of the pathways and regulatory elements that lead to COX-2 expression are the subject of major interest.An increase in the rate of COX-2 gene transcription is mediated by several cis-acting promoter elements that respond to multiple signal transduction pathways (8, 16 -21). Plateletderived growth factor, serum, and v-src promote COX-2 expression through Ras-mediated increases in c-Jun NH2-terminal kinase and extracellular signal-related kinase pathways in NIH 3T3 cells (22)(23)(24). Agonists that signal through cAMP induce COX-2 expression through the cAMP response element binding transcription factor (25). These pathways converge onto a common regulatory region, the ATF/cAMP response element located between Ϫ56 and Ϫ48 of the murine COX...