Agriculture is an important occupation of rural people and it is the backbone of the economy of many countries. Cotton is most important fiber crop in Indian agriculture and India ranks first with respect to area and production and eighth rank with respect to productivity of cotton. Consumption of pesticides is particularly high in cotton cultivation as the crop yield is seriously affected by pest attacks. Pesticides overuse can contaminate soil, water, turf, killing insects, beneficial insects, non-target plants and also create health hazard in human.so considering this fact to know cotton growers profile present study was conducted in Rajkot, Amreli and Jamnagar district of Saurashtra region. Six talukas were selected randomly and two villages were selected randomly from each selected taluka and twelve respondents were randomly selected from each village. Thus, 144 cotton growers were selected for the study. The study revealed that majority of the respondents were (52.08%) belonged to middle age group, (36.11%) belonged to middle school (9th to 10th standard) level of education, (31.25%) had high farming experience, (35.42%) had medium level of health value, (34.72 %) had semi medium size of land holding (2 ha to 4 ha), (31.25%) had annual income ₹ 1,00,001 to ₹ 1,50,000, (59.02%) had medium environmental orientation, (63.20%) had medium level of sustainability, (35.41%) had high risk orientation, (40.30%) had medium Economic motivation, (37.50%) had high scientific orientation (35.42%) had high innovativeness, (65.28%) had medium mass media exposure and (61.80%) of cotton growers had medium source of information.