Abstract. The meson provides a laboratory to study isospin violation and search for new flavor-conserving sources of C and CP violation with a sensitivity approaching 10 −6 of the isospin-conserving strong amplitude. Some of the most interesting rare decays are the neutral modes, yet the effective loss of photons from the relatively common decay → 3 0 → 6 (33%) has largely obscured rare decays producing 3-5 's. Particularly important relevant branches include the highly suppressed → 0 2 → 4 , which provides a rare window on testing models of O(p 6 ) contributions in ChPTh, and → 3 and → 2 0 → 5 which provide direct constraints on C violation in flavor-conserving processes. The substitution of lead tungstate in the forward calorimeter of the GluEx setup in Jefferson Lab's new Hall D would allow dramatically improved measurements. The main niche of this facility, which we call the JLab Eta Factory (JEF), would be decay neutral modes. However, this could likely be expanded to rare (958) decays for low energy QCD studies as well as decays involving muons for new physics searches.