2015
DOI: 10.1080/0376835x.2015.1010712
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Constraints to consumption of South Africa's national parks among the emerging domestic tourism market

Abstract: Tourism plays a recognised role in the South

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Cited by 12 publications
(7 citation statements)
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“…The variables, Domestic Tourism and Leisure Tourism, represent categories with the highest potential to increase country's productivity in a successful tourism spending growth. This fact was determined in comparing the above-mentioned findings with those in the international studies by Massidda & Etzo (2012); Tribe (2015); Kruger & Douglas (2015); Scheyvens (2002); Samy (2016).…”
Section: Discussionmentioning
confidence: 84%
See 1 more Smart Citation
“…The variables, Domestic Tourism and Leisure Tourism, represent categories with the highest potential to increase country's productivity in a successful tourism spending growth. This fact was determined in comparing the above-mentioned findings with those in the international studies by Massidda & Etzo (2012); Tribe (2015); Kruger & Douglas (2015); Scheyvens (2002); Samy (2016).…”
Section: Discussionmentioning
confidence: 84%
“…The domestic tourism represents the largest part of worldwide travel spend (71.2% in 2018) and had the strongest growth in developing nations, continues to support opportunities by spreading development and regional economic benefits and building national pride (using the last available data from WTTC, 2019). The continued growth in domestic tourism is linked to the trend for shorter holidays closer to home, a phenomenon referred to as "staycation" (Papatheodorou et al, 2010) and global trends indicate that tourism is becoming a regional/national rather than a global phenomenon (Kruger, Douglas, 2015). Domestic tourists with limited incomes generate numerous economic benefits, for example (Scheyvens, 2002, Samy, 2016: bringing economic benefits to areas not frequented by other tourists; less subject to seasonality than international tourism; spending more on locally produced goods with cheaper prices compared to imported luxury items; requiring small accommodation services with basic infrastructure therefore ensuring lower overhead costs and minimizing the need for imported goods; significant multiplier effect from relying on local skills and resources.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…In the last five years (2018-2022), promotional strategies have been implemented in order to encourage domestic tourism activity in South Africa and more efforts have been made to strengthen this sector so that it can also generate economic growth during traditional off-peak seasons in international tourism (Adinolfi et al, 2021;Dlomo & Ezeuduji, 2020;Ezeuduji & Dlomo, 2020b;Kruger & Douglas, 2015;NDT, 2011;Nengovhela et al, 2017). Such promotional strategies include the "Sho't Left" campaign, the "buy now -travel later" campaign and the "whatever you are looking for, it is here" campaign (Adinolfi et al, 2021;Mutizira, 2021;TRALAC, 2020).…”
Section: Overview Of Domestic Tourism In South Africamentioning
confidence: 99%
“…The main purpose of the "buy now -travel later" campaign, was to provide domestic tourists with an opportunity to purchase holiday packages that they could use at a later date when they have free time and are also more financially capable to engage in domestic tourism activities (NDT, 2022;TRALAC, 2020). Finally, the "whatever you are looking for, it is here" campaign was implemented by the NDT's Domestic Tourism Branch as part of the Domestic Tourism Growth Strategy to create a holiday culture that encourages participation in domestic tourism by people from higher and lower status groups in order to contribute towards the country's economy (Kruger & Douglas, 2015;NDT, 2011;Rogerson, 2015). Collectively, these campaigns have played a major role in improving the consumption of domestic tourism services (Kruger & Douglas, 2015;NDT, 2022;Rogerson, 2015;TRALAC, 2020).…”
Section: Overview Of Domestic Tourism In South Africamentioning
confidence: 99%
“…The biggest inhibiting factors according to respondents from the domestic tourism survey are related to affordability (40%) and that they have no reason to take a trip (23%) (South African Tourism, 2019). The lack of a tourism culture has been shaped by the legacy of apartheid, and although the composition and nature of domestic tourism has been changing since then, domestic tourism remains below its expected potential (Kruger and Douglas, 2015). Figure 13.…”
Section: Domestic Tourismmentioning
confidence: 99%