Constructing a New Framework for Sport and Development: Investigating the Media Portrayal of Village Basketball Association in China
Mingjiang Lu,
Liwen Zhang,
Zizhong Zhang
Abstract:Sport and development have a long and intricate relationship. Since 2022, a grassroots basketball league named “Village Basketball Association” has gained widespread attention across China and the world, and made significant contributions to local development. In this study, we examined how the VBA was narrated by the Chinese media and how its connection with local and national agendas of development was discursively constructed. By combining content analysis and critical discourse analysis, we found that the … Show more
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