“…This is surprising in light of mounting evidence that construals of the self are culturally variable and that North Americans consistently score higher on measures of self-esteem than their Asian counterparts (Greenfield & Cocking, 1994;Heine & Lehman, 2003;Heine, Lehman, Markus & Kitayama, 1999;Markus & Kitayama, 1991;Triandis, 1990). The cultural plurality of selves raises a fundamental developmental question: What are the processes by which different construals of self are created (Miller, Fung & Mintz, 1996;Wiley, Rose, Burger & Miller, 1998)? How can we explain, for example, how children living in certain cultural communities (e.g., middle-class, European American) come to define themselves in terms of their individual choices and preferences or why they grow up to have a need for positive self-regard?…”