2012
DOI: 10.1016/j.indmarman.2011.06.014
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Constructing identities in Indian networks: Discourses of marketing management in inter-organizational relationships

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Cited by 17 publications
(10 citation statements)
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“…The most commonly debated elements in the literature are opportunism, conflict, power, unfairness, ambiguity, uncertainty, tension, collusion, distance, institutionalized creativity, misbehavior and asymmetry (Abosag, Yen, and Barnes 2016, Johnsen and Lacoste 2016, Mele et al, 2018). However, the discourse analysis (Ellis et al 2012; Ellis and Rod 2014) carried out in the research process (section 5) highlighted five main constructs as crucial in this study: opportunism, conflict, power, unfairness, ambiguity and asymmetry. We present a brief literature review of such constructs.…”
Section: Adverse Constructs Of Actors’ Relationshipsmentioning
confidence: 93%
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“…The most commonly debated elements in the literature are opportunism, conflict, power, unfairness, ambiguity, uncertainty, tension, collusion, distance, institutionalized creativity, misbehavior and asymmetry (Abosag, Yen, and Barnes 2016, Johnsen and Lacoste 2016, Mele et al, 2018). However, the discourse analysis (Ellis et al 2012; Ellis and Rod 2014) carried out in the research process (section 5) highlighted five main constructs as crucial in this study: opportunism, conflict, power, unfairness, ambiguity and asymmetry. We present a brief literature review of such constructs.…”
Section: Adverse Constructs Of Actors’ Relationshipsmentioning
confidence: 93%
“…In line with Potter and Wetherell (1987) and Potter et al (1990), we conceive of discourse as a construction, obtained through systems of terms, metaphors and common places, that creates the possibility that the same phenomena can be described in multiple ways (Potter et al 1990). We thus leverage an interpretative repertoire, defined as a cluster of terms frequently used by actors as building blocks for their conversations (Gilbert and Mulkay 1984, Potter and Wetherell 1987), to “enable evaluative micro discursive constructions about the behaviors of the self and others” (Ellis et al 2012, p. 405).…”
Section: Research Processmentioning
confidence: 99%
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“…This emergent, jointly-held perception can indicate the ability to contribute (Anderson, Håkansson, & Johanson, 1994), forming the basis for interaction within the network and the benefits derived from membership (Astley & Zammuto, 1992). Whilst individual organizations may adopt particular roles, the focal or initiating organization has an opportunity to shape overall interactions and, hence, the nature of the collective network identity (Ellis, Rod, Beal, & Lindsay, 2012). The network identity framed by this organization helps define the nature and volume of activities with which members are involved (Gadde, Huemer, & Håkansson, 2003).…”
Section: Network Theory and Sna Adopted In Dmo Researchmentioning
confidence: 99%
“…Ellis et al (2012) investigated businessto-business (B2B) marketing values and knowledge systems in India and their effect on identity construction in industrial networks. The study merged a technique into more interpretive territory by acknowledging the processes of social construction in networks as articulated by the IMP Group.…”
Section: Introductionmentioning
confidence: 99%