Constructing the food waste issue on social media: a discursive social marketing approach

Sutinen, Ulla-Maija; Närvänen, Elina

doi:10.1080/0267257x.2021.1966077

Cited by 25 publications

(11 citation statements)

References 103 publications

(177 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Finally, digital technologies can enable innovative marketing strategies on social media. Sutinen and Närvänen (2021) pointed out that social media can construct the food waste issue socially by leveraging discourses for fueling and facilitating practice changes. Based on this premise, they explored what kinds of market actors participate in the discussion of the food waste issue on social media, what kinds of food waste issue discourses can be identified and what kinds of potential the different discourses have to change practices in the context of food waste.…”

Section: Resultsmentioning

confidence: 99%

“…The transition to a circular economy also depends on the processes of socio-cultural construction of specific circular-economy-related issues. In this regard, Sutinen and Närvänen (2021) investigated how market actors participate in the socio-cultural construction of the food waste issue through social media. The findings shed light on how different market actors engage in discourses of explanation, exhibition and appeal to construct the food waste issue socially.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Circularity of food systems: a review and research agenda

Bernardi

Bertello

Forliano

2022

BFJ

View full text Add to dashboard Cite

PurposeThe purpose of this paper is to appraise and evaluate empirical research on circular economy in food systems, consolidating the existing knowledge and identifying shortcomings in this emerging body of research.Design/methodology/approachThe authors conducted a systematic literature review of 136 studies from the electronic databases Scopus and Web of Science. The authors also developed a thematic analysis and summarized the results in a framework.FindingsThe authors identified seven critical issues for the transition to circular food systems: consumer behavior, multistakeholder coordination, business models, digital technologies, barriers, transition processes and performance and measurement systems. Moreover, the authors provide an agenda for future research on these topics.Originality/valueWhile reviews on the circular economy are spreading rapidly, no reviews have comprehensively addressed the critical issues for the transition to circular food systems in the business, management, and organization domains.

show abstract

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Circularity of food systems: a review and research agenda

Bernardi

Bertello

Forliano

2022

BFJ

View full text Add to dashboard Cite

show abstract

“…Regarding the role of social innovation in food redistribution activities, we identified several future research directions, as shown in Supplementary Table S2. First, existing studies (Huang and Tsai, 2021;Lombardi and Costantino, 2020;Sutinen and Narvanen, 2021) realized that the key to maximizing the performance of food redistribution activities is to build connections between the 'wasted places' and the 'needed places' through deploying different social innovation measures, such as online markets and online food-sharing communities. However, the performance of the measures adopted to tackle the connectivity gaps appears to have been largely ignored by the extant literature (De los Mozos et al, 2020).…”

Section: Food Redistribution Rescue Donation and Sharing-related Reco...mentioning

confidence: 99%

Reducing food waste from social innovation perspective: a review of measures, research gaps and future directions

Zhao

Liu

Wang

et al. 2023

IFAM

View full text Add to dashboard Cite

Food waste (FW) has been increasingly recognized as a severe environmental, social, and economic problem. Therefore, it should be tackled innovatively by analyzing and synthesizing existing solutions. This study aims to achieve a comprehensive understanding of different social innovation measures adopted for reducing FW using a systematic literature review. After locating, collecting, evaluating, and analyzing 50 publications from four databases, we conclude that social innovation activities such as digital food-sharing platforms, social supermarkets, solidarity stores, and food rescue hubs are widely deployed in different FW reduction processes. Based on the findings, we synthesized several research gaps and proposed corresponding future research directions related to research methodology, country, food redistribution, food rescue, food donation, and food sharing. These directions include conducting research to develop suitable key performance indicators to evaluate the performance of digital food-sharing platforms, linking with specific theory to conduct empirical research on partnership analysis regarding social supermarkets, and investigating the structure of multiplex relations among different participants in the food rescue activities using social network analysis. We suggest that more keywords should be scrutinized and included when searching publications in future research as keyword selection is subjective.

show abstract

“…Message framing has to be appropriate for the intended audience for any campaign to be successful (Pearson and Perera, 2018) and for today's tech-savvy audience, the nudging messages should be relayed quickly, effectively and widely (Soma et al, 2020) through digital platforms (Mullick et al, 2021). Social media can help highlight the issue of food waste (Sutinen and Närvänen, 2022;Jenkins et al, 2022), and posting about the issue can act as a form of nudge to encourage food waste prevention (Teoh et al, 2022). However, to date, the effectiveness of digital nudges on food waste habits is still not clear (Farr-Wharton et al, 2020;Lazell, 2016); therefore, its application was examined in this study among restaurant patrons with the following hypotheses (H1):…”

Section: Nudge Theory and Digital Nudgingmentioning

confidence: 99%

One needs to be reminded and motivated: mediating role of digital nudging for food waste reduction

Ong

Chiu

Andrews

et al. 2023

JSOCM

View full text Add to dashboard Cite

Purpose The global food waste and food scarcity paradox is steadfastly increasing. This study aims to examine the effects of digital nudging as forms of positive and negative reinforcement to change food waste behavior and found that nudging positive reinforcement modifies this habit. Design/methodology/approach A field experiment was conducted on 628 diners randomly split into experiment (n = 412) and control group (n = 216) in two separate dining locations over four weeks. Out of these, 412 diners were randomly subjected to tent cards with positive (n = 228) and negative (n = 184) reinforcement nudging and completed a questionnaire to ascertain if nudging affects their consumption behavior. Consumption waste per unit revenue was calculated from all 628 diners individually to analyze the financial impact between control and experiment groups. Findings SEM analysis reveals that positive reinforcement mediates between external motivators (social media and restaurant service) and reduction of food waste behavior. Further analysis also reveals that nudging has a higher three times effect on reducing food waste as compared with no nudging (control). Social implications Positive messaging encourages behavior change more effectively as compared to negative ones. Gentle reminders of how everyone can personally be a “warrior” or “hero” in the fight against global food waste increases the likelihood of altruistic motivation in tackling these issues. Originality/value This study demonstrates how positive reinforcement in the form of nudges acts as key mediator to support reduction of consumer food waste on site, ultimately helping to reduce financial costs compared to those without nudges.

show abstract

Constructing the food waste issue on social media: a discursive social marketing approach

Cited by 25 publications

References 103 publications

Circularity of food systems: a review and research agenda

Circularity of food systems: a review and research agenda

Reducing food waste from social innovation perspective: a review of measures, research gaps and future directions

One needs to be reminded and motivated: mediating role of digital nudging for food waste reduction

Contact Info

Product

Resources

About