“…In contrast, 'bad' mothers pay little attention to the advice of experts, allow their children too much freedom and spend too little time with them (Furedi, 2008;Johnston and Swanson, 2006;Knaak, 2010;Valentine, 2004). Johnston and Swanson (2006) further refer to the ideology of intensive mothering, drawn from Hays (1996), as the dominant mothering ideology in contemporary culture, at least in North America. Intensive mothering, Hays (1996) explains, is 'child centred, expert-guided, emotionally absorbing, labour intensive, financially expensive ideology in which mothers are primarily responsible for the nurture and development of the sacred child and which children's needs take precedence over the individual needs of the mothers' (Hays, 1996, p.46).…”