“…Professional prestige accrued not to individual accountants/auditors or professional associations, but to particular prestigious firms portraying themselves as enforcing high standards. Anderson-Gough, Grey & Robson, 1998;Caramanis, 1999Caramanis, , 2002Cooper et al, 1998;Dezalay & Sugarman, 1995;Empson, 2004;Hanlon, 1998;Hinings et al, 1999;Ramirez, 2009;Robson et al, 1994;Suddaby et al, 2007). In the case studied, audit firm rankings and other marketing devices reinforced the central standing of audit firms.…”