Construction and Dissemination of City Image in Mobile Short Videos

Abstract

With the rapid development of mobile short videos, city image oriented short videos that are discovered, produced, and disseminated from user perspectives are increasing, which not only enriches the multiple connotations of city image but also dissolves the integrity of city image to a certain extent. In this paper, it is believed that the positivity of multiple subjects to participate in the construction and dissemination of city image should be fully mobilized, forming a joint force for dissemination to help the healthy development of the city image in mobile short videos.

Reproduction, cultural symbolism, and online relationship: Constructing city spatial imagery on TikTok

“…Because each person sees the city from a different perspective and has different interests, it enriches the city’s image on a personal level. The many personal impressions of the city provided by media platforms allow people to have a more comprehensive understanding of the city ( Su, 2020b ). Studies of urban spatial imagery based on social media, especially Shake, are relatively rare and limited to the use of social media data for the identification of urban spaces and images ( Liu and Zhang, 2020 ; Ye et al, 2021 ), not only for the visual perception of spatial entities, but also for the attention given to the social consciousness, terroir, and cultural factors that influence the formation of imagery in cities ( Gulick, 1963 ; Rapoport, 2016 ).…”

Attribution Model of Travel Intention to Internet Celebrity Spots: A Systematic Exploration Based on Psychological Perspective

“…The emergence of Internet celebrity spots punch in model indicates that the marketing strategy of tourist destinations is undergoing a transformation, which means that the influential environment formed by tourists is changing dramatically the direction of tourism industry development. Existing research has systematically explored the formation and evolution of “Internet celebrity spots punch in” behavior ( Su, 2020 ). Value and significance of “Internet celebrity spots punch in” model construction ( Pan, 2021 ) and the forms and paths of its marketing have been systematically explored ( Gao, 2019 ).…”