As the pillar industry of tourism, the hotel industry plays an important role in the present and future development of tourism. Therefore, the industry’s demand for hotel management professionals is increasing. In this paper, the mixed personalized recommendation algorithm is used to carry out descriptive statistical analysis on the results, and the characteristics of the employment tendency of college students majoring in hotel management are preliminarily understood. In addition, the influence of human capital and social capital on college students’ employment tendency is discussed. The results show that, through experiments, the hybrid personalized recommendation algorithm proposed in this paper is compared with two traditional collaborative filtering recommendation algorithms based on users, Pearson similarity and cosine similarity. The algorithm in this paper has smaller MAE, which shows that the algorithm proposed in this paper has higher recommendation quality. Through this research, it is helpful to have a more comprehensive understanding of the actual situation and characteristics of the employment tendency of hotel management major college students, and it also provides the policy basis for the government and relevant departments to make employment decisions.