Construing purchase of fashion through Brand's Image, Attitude and Experience-Mediating effect of Brand Loyalty

Sharma, Ridhima Bhanot; Sahni, Marshal Mukesh

doi:10.5958/2321-5763.2017.00173.1

Cited by 3 publications

(2 citation statements)

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“…Solutions to overcome the funding issue may be to charge higher prices, being transparent with the funding, and indicating how the funds are used towards protection and conservation of wildlife and the environment (Bath-Rosenfeld, 2014; Coren & Gray, 2012). Additionally, WVT organisations can ensure that the volunteers are satisfied, which can lead to return and new volunteers, and positive word of mouth (Chua, Meng, Ryu & Han, 2021;Sharma & Sahni, 2017;Ding & Tseng, 2015). WVT organisations can also continue to contribute to science and education, creating partnership with institutions and organisations, which can result in enhanced financial support (Trave, Brunnschweiler, Sheaves, Diedrich & Barnett, 2017;Zeppel & Muloin, 2008;Zeppel, 2008).…”

Section: Educational Contributionsmentioning

confidence: 99%

Wildlife Volunteer Tourism: Scientific and Educational Contributions in South Africa

Hermann,

De Klerk

2024

ICTR

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Wildlife volunteer tourism has evolved into a popular form of sustainable tourism in South Africa. This form of tourism can exhibit both positive and negative impacts on a host destination. However, limited research has examined the potential contributions of wildlife volunteer tourism in South Africa. This paper focuses on filling this theoretical gap by investigating the scientific and educational contributions of wildlife volunteer tourism in South Africa. An exploratory qualitative approach was followed, where seven managers of volunteer tourism organisations were interviewed in August and September 2022. Thematic analysis was used to analyse the data. From the results, it is clear that wildlife volunteer tourism makes significant scientific and educational contributions. However, funding remains a challenge. The results provided an increased understanding of wildlife volunteer tourism in South Africa, and is valuable to managers, and contributes to the current discourse on volunteer tourism as an emerging market segment.

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Section: Educational Contributionsmentioning

confidence: 99%

Wildlife Volunteer Tourism: Scientific and Educational Contributions in South Africa

Hermann,

De Klerk

2024

ICTR

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“…Past studies show that memorable product experience plays an essential role in consumers' post-purchase behaviors [37,38]. Memorable experience not only influences past-directed affective judgments but also triggers loyalty [39,40]. As customers are exposed to product-related stimuli, the uniqueness of the product in entirety would cement itself in the memory stems of the customer, which would, in turn, trigger an internal desire to make future purchases based on the product experience [40].…”

Section: Memorable Experience and Its Effectmentioning

confidence: 99%

Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value

2020

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Volunteer tourism is indisputably an emerging trend in the tourism industry across the globe. Yet, little is known about the altruistic behavior of volunteer travelers. To fill this void, this research explores the convoluted relationships among memorable experience, awareness of problem, social norm, psychological resilience, personal norm, and self-interested value in driving altruistic intention. A field survey was conducted with a quantitative approach. The result reveals that psychological resilience and personal norm are direct determinants of altruistic intention while mediating the influence of awareness of problem and social norm on intention. In addition, memorable experience along with awareness of problem significantly induced volunteer travelers’ psychological resilience. Moreover, the test for metric invariance shows that the relationships between psychological resilience, personal norm, and altruistic intention are under the significant influence of volunteer travelers’ self-interested value. Overall, the variance in altruistic intention for volunteer tourism is satisfactorily explained by our suggested theoretical framework.

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Why Do Consumers make Purchase Decisions? Exploring Fast Moving Consumer Goods as an Emerging Market

Vyshak¹,

Vishnu³

2022

AJM

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The Fast-Moving Consumer Goods (FMCG), also known as Consumer-Packaged Goods (CPG), are goods that have a high shelf turnover, relatively low cost, and don't take much thought, time, or financial investment to purchase. Any product that is widely used; often moves relatively quickly and regularly. The FMCG sector is India's fourth-largest sector that affects daily life for everyone. The FMCG goods sector contributes vitally to the gross domestic products of India. The present study is an attempt to examine various factors that influence the consumers’ purchase decision of FMCG products with the sample size of 195 consumers by surveying through a structured questionnaire in the state of Kerala and analyzed using correlational analysis and factor analysis. To accomplish the objective of the study, both primary and secondary data were used. The result of the study showed that promotional factors, product factors, price factors, brand image, social influence, convenience, and information availability have a positive and significant relationship with purchase decisions. The study also reveals that the promotional factor variable has a great impact and a better level of significance compared with the other variables in influencing the decision of the consumer to buy FMCGs. Overall, the findings of the research paper provide empirical support for theories-based knowledge of the different variables influencing consumer purchase decisions, as well as experimentally testing and supporting hypothesized effects among the relationships of the aforementioned factors. As a result, it contributes significantly to a better understanding of consumer behaviour in context of purchase of FMCG.

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Construing purchase of fashion through Brand's Image, Attitude and Experience-Mediating effect of Brand Loyalty

Cited by 3 publications

References 0 publications

Wildlife Volunteer Tourism: Scientific and Educational Contributions in South Africa

Wildlife Volunteer Tourism: Scientific and Educational Contributions in South Africa

Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value

Why Do Consumers make Purchase Decisions? Exploring Fast Moving Consumer Goods as an Emerging Market

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