Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

Web personalization for user acceptance of technology: An empirical investigation of E-government services

“…Most of these studies were done from an organizational perspective. Venkatesh et al (2012) later extended UTAUT to Consumer Acceptance and Use of Information Technology (UTAUT2) to study technology acceptance from a consumer perspective. Consumer acceptance of technology is vital as most companies consider consumer usage of technology as important to business.…”

“…A related concept here is experience which reflects the passage of time from the point of initial use of the technology. The empirical testing of the theory by Venkatesh et al (2012) showed that all the seven constructs significantly impacted the behavioral intention to use a technology.…”

“…This construct in UTAUT has been derived from previous models of technology acceptance and it essentially conveys the degree of ease in the use of a technology. In the consumer context it is associated with the ease of completing a given task with the use of technology (Venkatesh et al 2003(Venkatesh et al , 2012. Previous research has shown that web personalization, particularly content relevance, moderates goal specificity and cognitive processing relationship of user decision process in online environment and thus influences buying decision (Tam and Ho 2006).…”

“…Thus, we hypothesize as follows: H3 Facilitating conditions will have a stronger impact on intention to use E-Government services under a higher level of Web Personalization, all else being equal. Hedonic motivation is a new construct introduced in UTAUT2 and it is defined as the fun or pleasure derived from using a technology (Venkatesh et al 2012). Hedonic motivation comprises of innovativeness, novelty seeking and perceptions of novelty of a technology could influence the behavioral intention to use a particular technology (Venkatesh et al 2012).…”

“…Drawing on the foundations of cognitive psychology, the Technology Acceptance Model (TAM) proposed by Davis (1989) and the subsequent models study user behavior with respect to new technology innovations. This research seeks to extend a recent theory in technology acceptance: 'Consumer Acceptance and use of Information Technology' also known as UTAUT2 (Venkatesh et al 2012) by including web personalization as a new dimension. This research also draws from previous studies that integrated social cognition and consumer research decision behavior in information systems literature.…”