Consumer acceptance and willingness to pay for a fresh fish-burger: A choice experiment

Paci, Federica; Danza, Alessandra; Nobile, Matteo Alessandro Del; Conte, Amalia

doi:10.1016/j.jclepro.2017.11.095

Cited by 12 publications

(7 citation statements)

References 18 publications

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“…Examples of studies using discrete choice modeling approaches to assess WTP can be found in the traditional food product field [48], not only for Arctic food products [49] and ready-made food [50], but also for specific topics such as health attributes and health benefit claims [51], and food safety-enhancing technologies [22]. In this study, we will estimate WTP for all attribute levels and compare our results with those of Lim et al [3].…”

Section: Experimental Design and Estimation Of Wtpmentioning

confidence: 99%

Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study

Meixner

Katt

2020

Sustainability

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As the COVID-19 pandemic brings about sudden change in societies across the globe and likely heralds the start of a recession, we examine the pandemic’s impact on consumer food safety perceptions. Due to its origin, COVID-19, likely spurring from an animal-to-human transmission in the context of a wet market, may impact consumer food perceptions in similar ways to the avian flu (H5N1) and the swine flu (H1N1). We examine this effect by studying preferences for beef meat in a consumer survey in the United States (n = 999) using a choice-based experiment. We compare our findings to Lim et al. (2014), who elicited consumer beef willingness to pay (WTP). Additionally, we investigate the impact of the looming recession by analyzing several attributes and their effect on consumer preferences. Our findings suggest that food safety concerns have become more important. As a result, production standards and the country of origin have lost importance. Additionally, we show that the socioeconomic impact for some respondents impacts their shopping preferences. Finally, we outline potential areas for future research as well as managerial implications.

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Section: Experimental Design and Estimation Of Wtpmentioning

confidence: 99%

Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study

Meixner

Katt

2020

Sustainability

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“…Hence, labelling the ingredients on the packaging is important to attract consumers to purchase the products (Schnettler et al , 2018) and to influence the consumer purchasing decision (Oliveira et al , 2016). In fact, some consumers do not mind paying slightly extra to gain an additional benefit for their health and the environment in general (Paci et al , 2018), especially if the food producer’s brand is well-known (Mundel et al , 2018). Further findings also prove that other than being health conscious, the willingness to purchase functional food is also dependent on the willingness to compromise on taste (Moons et al , 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Purchasing functional foods to stay fit

Hassan

Sade

Subramaniam

2020

JHASS

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Purpose -Health fitness has become a major issue in Malaysia since the population of overweight and obesity is becoming critical. One of the ways to achieve optimum health fitness is by consistently consuming balanced diet meals. Hence, this paper aims to focus on the willingness of society to purchase functional foods as an alternative for their daily meals to stay fit.Design/methodology/approach -The research framework was developed based on a combination of findings by other research scholars within a similar field. The willingness to purchase functional foods to stay fit is positioned as the dependent variable, while lifestyle adaptation, social media influence and food consumption awareness are placed as the independent variables. Quantitative research was conducted by collecting primary data from respondents in Kuala Lumpur, Malaysia. The collected data were analysed using descriptive and regression analyses.Findings -The willingness to purchase functional foods to stay fit is dependent on the lifestyle adaptation, social media influence and food consumption awareness.Research limitations/implications -Although the current market for functional foods in Malaysia is still at a small scale, the market for this industry seems very promising. Nevertheless, greater awareness on functional food is still needed.Practical implications -Functional food producers should make an effort to gain the untapped market by focussing on the lifestyle adaptation, social media influence and food consumption awareness.Originality/value -This research is a breakthrough to discover the willingness of Malaysians to purchase functional food to stay fit, which is influenced by lifestyle adaptation, social media and food consumption awareness.

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“…The results show that (1) the greater the use of the carbon footprint labels, the higher the consumer's attention to the environment; and (2) that color does increase the effectiveness of carbon labeling. Risius et al [52] explore consumer perceptions of sustainable aquaculture and assess their preferences for sustainable aquaculture products; Lombardi et al [53] explore whether product information influences consumer attitudes toward environmentally friendly, carbon-neutral milk; Aoki et al [54] examine Japanese and Thai consumers' preferences for cheap American rice; research by Paci et al [55] explore consumers acceptance of fresh fish burgers and WTP. Torquati et al [56] used a discrete choice experiment to explore consumers acceptance of a new food product and WTP.…”

Section: Introductionmentioning

confidence: 99%

Measuring Consumer Preferences and Willingness to Pay for Coffee Certification Labels in Taiwan

Liu

Chen

2019

Sustainability

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Sustainability certification labels have become an important tool for aiding consumers in evaluating food safety, health concerns, and environmental friendliness. Few studies have explored the attributes of consumers’ environmental consciousnesses from the perspective of environmental concerns; hence, we focus on that lack. Our study contributes to the need to better understand consumer attention to sustainability information when making coffee certification attribute choices. We aimed to explore the importance that consumers attach to coffee certification attributes paid to these attributes while choosing and to willingness to pay (WTP). There were 650 questionnaires completed by those who had purchased coffee beans habitually in Taiwan; after factoring out the invalid questionnaires (i.e., those with omitted answers, incomplete answers, or those in which answers to all the questions received the same scale points were all deemed as invalid and removed), 568 valid ones were collected with a recovery rate of 87.4%. The results indicate that the respondents’ WTP attributes ranked from highest to lowest are traceability, organic, graded, environmentally friendly, and fair-trade certifications. This study provides insights into how consumers’ preferences relate to selection of coffee certification attributes.

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Consumer acceptance and willingness to pay for a fresh fish-burger: A choice experiment

Cited by 12 publications

References 18 publications

Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study

Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study

Purchasing functional foods to stay fit

Measuring Consumer Preferences and Willingness to Pay for Coffee Certification Labels in Taiwan

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