Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female

Almeshal, Soad Abdullah; Almotairi, Mohammad

doi:10.5539/ijms.v5n5p94

Cited by 14 publications

(15 citation statements)

References 16 publications

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“…SMS is an abbreviation of short message service sent through cellphones or smartphones. The concept of text messages was first introduced in the 1980s, however, they became a popular medium of communication after the introduction of cellphones [19,40,41]. Although SMS is restricted by the amount of text, characters, and number that can be sent in one message, they are still largely used by the millennial.…”

Section: Short Message Service (Sms) and Student Performancementioning

confidence: 99%

Section: Attitude As a Mediatormentioning

confidence: 99%

“…We examined the previous literature regarding university students' usage of smartphones and their academic performance [12,41,42]. Students' attitude towards smartphone usage has been studied in previous literature such as [8,41,87]. Previous literature showed both positive and negative attitudes towards the use and student academic performance in universities regarding smartphones [12,41,42,56].…”

Section: Attitude As a Mediatormentioning

confidence: 99%

“…Students' attitude towards smartphone usage has been studied in previous literature such as [8,41,87]. Previous literature showed both positive and negative attitudes towards the use and student academic performance in universities regarding smartphones [12,41,42,56]. Zhang and Mao [88] researched the association amid social media entertainment and student academic performance in universities.…”

Section: Attitude As a Mediatormentioning

confidence: 99%

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Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

et al. 2020

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The purpose of the undertaken study is to examine the influence of smartphones on the performance of university students in Pakistan. This paper also investigates the functions of a smartphone as exogenous predictors such as smartphone applications, multimedia messaging service (MMS), short message service (SMS), warp-speed processing, and entertainment on the academic performance of a student. This paper also addresses the impact of electronic word of mouth (eWOM) and attitude as mediating variables between exogenous and endogenous variables. Finally, we incorporated technology and addiction as moderating variables between independent variables and the outcome variable to measure the influence of moderating variables. We have taken 684 responses from seven universities in Pakistan and employed the SEM-based multivariate approach for the analysis of the data. The findings of this paper demonstrate that smartphone functions have a significant influence on students’ academic performance, and moderating and mediating variables also have a significant influence on exogenous and endogenous variables. The practical implications have provided a guideline for university teachers, parents, and decision-makers of how a smartphone could be used to improve student academic performance inside and outside university campuses.

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Section: Short Message Service (Sms) and Student Performancementioning

confidence: 99%

Section: Attitude As a Mediatormentioning

confidence: 99%

Section: Attitude As a Mediatormentioning

confidence: 99%

Section: Attitude As a Mediatormentioning

confidence: 99%

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Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

et al. 2020

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“…About 73% of Saudis report computer ownership, and 83% report regular internet connectivity (SACITC, 2008). Cell-phone ownership is ubiquitous among Saudi women, who tend to be early-adopters of technology (Al-Meshal and Almotairi, 2013). Decades of pressure to improve their employment prospects means that many work as entrepreneurs (Zamberini, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Attitudes of Professional Muslim Women in Saudi Arabia regarding Wearing the Abaya

DeCoursey¹

2017

ACH

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Clothing choices create a "semiotic sparkle" for the individual, and convey meaning to viewers. In a global world, interpretations may differ, if wearer and viewer are from different cultures. This is the case for the hijab, or required Muslim dress for women, which has been profoundly ideologised. This study explores how young professional Saudi women understand the abaya, the long outer robe, as a fashionable article of clothing. Corpus data was analysed using Appraisal techniques. Positive results indicate they focus on visual details, appreciate its enabling both comfort and elegance, and perceive design-diversification according to social identities, activities, contexts and roles. They view wearing the abaya as culturally authentic, more than a religious duty. Negative results focused on hot textiles in summer, movement hindrance, and cleanliness.

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Use of Mobile Applications in the Tourism Sector in Portugal - Intention to Visit the Algarve Region

Vasconcelos

Reis

Teixeira

2021

Advances in Intelligent Systems and Computing

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The tourism is one of the most complex social phenomena and is assumed as a crucial economic activity, being considered fundamental for countries with tourism potential, such as Portugal. The aim of this research was to understand how often tourist mobile applications are used and whether their use is relevant to the intention of visiting the Algarve region, considering the users' intention of using and accepting technologies. A model based on the TAM -Technology Acceptance Model was developed, and through a survey, with a non-probabilistic sample for convenience, factors influencing users' behaviour on the perception of ease of use and usefulness were analysed, and factors contributing and influencing the consumer's attitude towards mobile marketing, such as: perceived risk, perceived value and credibility. The results of the survey revealed that the usage rate of tourist applications is high contributing to the intention to visit the Algarve, indicating as main reasons, the access to feedback from other users, the easy access to this type of applications and their speed.

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Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female

Cited by 14 publications

References 16 publications

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

Attitudes of Professional Muslim Women in Saudi Arabia regarding Wearing the Abaya

Use of Mobile Applications in the Tourism Sector in Portugal - Intention to Visit the Algarve Region

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