“…On the other hand, the effects of different types of consumer knowledge on other outcome variables, or determinants of behaviour, have also been widely examined in the literature, as knowledge has been considered to be the basis on which consumers' beliefs, attitudes, values and thoughts are formed (Fazio, 2007;Fishbein, 1963;Fischer and Reinders, 2022;Gil and Soler, 2006;Solomon et al, 2010;Zhang and Liu, 2015). Thus, consumer knowledge has been associated with higher loyalty (Chiou et al, 2002;Espejel et al, 2009;Wirtz and Mattila, 2003), higher satisfaction (Chiou et al, 2002;Espejel et al, 2009;Fu et al, 2020;Gupta et al, 2021;Lafarga et al, 2021;Lin et al, 2018), positive attitudes and higher willingness to buy/ pay more (Aksoy and Ozsonmez, 2019;Arvanitoyannis and Krystallis, 2005;Bui et al, 2021;Chen et al, 2013;Connor and Siegrist, 2010;Cordell, 1997;Klerck and Sweeney, 2007;Oh and Abraham, 2016;Piha et al, 2018;Rao and Sieben, 1992;Zhang and Liu, 2015), higher perceived quality (Cordell, 1997;Rao and Monroe, 1988), greater trust (Aksoy and Ozsonmez, 2019;Daugbjerg et al, 2014;Hall et al, 2007) and purchase intentions (Bamber et al, 2011;Bui et al, 2021;Chiou, 1998;Ercis and Celik, 2018;Grymshi et al, 2022;…”