Consumer and product-specific characteristics influencing the effect of nutrition, health and risk reduction claims on preferences and purchase behavior – A systematic review

Steinhauser, Johann Philip; Hamm, Ulrich

doi:10.1016/j.appet.2018.05.012

Cited by 57 publications

(56 citation statements)

References 149 publications

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“…Although FoP labeling in the format of warning signs seems to be effective in nudging consumers to choose healthier products [8,11,14,43], when these signs are accompanied by nutrition claims for the same nutrient for which a warning sign is present in the package, this can undermine the efficacy of FoP labeling [17]. Health and nutrition claims have been associated with purchase behavior [44]. Nonetheless, the misleading nature of nutrition claims has been depicted in previous studies [45].…”

Section: Discussionmentioning

confidence: 99%

Conflicting Messages on Food and Beverage Packages: Front-of-Package Nutritional Labeling, Health and Nutrition Claims in Brazil

et al. 2019

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We assessed the prevalence of front-of-package (FoP) claims in the Brazilian packaged food supply and examined whether foods with claims were more likely to be high in critical nutrients. Using data from a random 30% subsample of 11,434 foods and beverages collected in the five largest food retailers in Brazil in 2017 (n = 3491), we classified claims into nutrition, health, and environment. We examined whether foods with claims were more likely to be high in critical nutrients using 95% confidence intervals. Claims were found in 41.2% of the products. Nutrition claims were the most prevalent (28.5%), followed by health (22.1%), and environment-related claims (5.2%). More than 85% of the breakfast cereals, granola bars, and nectars contained claims, which were found in 51% of the dairy beverages. Foods with nutrition claims were more likely to be high in critical nutrients (65.3%; 95% CI 62.3, 68.2% vs. 54.1% 95% CI 52.1, 56.0). Products with health (52.9%; 95% CI 49.3, 56.4% vs. 58.5%; 95% CI 56.6, 60.3) and environment-related claims (33.5%; 95% CI 27.0, 40.8% vs. 58.6%; 95% CI 56.9, 60.2%) were less likely to be high in critical nutrients. FoP claims are prevalent in Brazil, and nutrition claims are more likely to have a poorer nutritional profile. Policymakers should consider restricting the presence of claims on unhealthy products.

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Section: Discussionmentioning

confidence: 99%

Conflicting Messages on Food and Beverage Packages: Front-of-Package Nutritional Labeling, Health and Nutrition Claims in Brazil

et al. 2019

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“…Therefore, it can be suggested that companies are working towards an improvement in the availability of healthy and nutritious breakfast options in the UK. However, not all new products are accepted by consumers, and other elements, such as sociodemographic characteristics, education, social pressure, price, marketing and communication of product benefits, will determine the uptake of the new offerings and the consequent impact on consumers' diets [29]. Collaboration between food suppliers, policymakers and health organisations is, therefore, needed to inform citizens regarding healthy diets and to promote healthy food.…”

Section: Discussionmentioning

confidence: 99%

“…Several studies have audited the prevalence of health claims in different EU and non-EU countries and analysed their impact on healthy diets [26,27]. Other studies have considered the impact of health claims on food choices [28,29]. The purpose of this paper is to focus on the introduction of new products in the breakfast cereals category, as well as examining the role of retailers and manufacturers in encouraging consumers' purchase decisions with the release of new products making particular positional claims.…”

Section: Introductionmentioning

confidence: 99%

Importance of Health Claims in the Adoption of New Breakfast Cereal Products in the UK

Costa‐Font

Revoredo‐Giha

2019

Nutrients

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Regular breakfast consumption has the potential to prevent the prevalence of NCDs and to improve the nutritional profile of diets. Given consumers’ interest in improving their diets, food suppliers are interested in introducing new cereal products making different health claims to capture consumers’ attention. The purpose of this study is threefold: first, it aims to understand whether UK food suppliers are working to increase the availability of breakfast cereals with healthy and nutritious attributes; second, it explores which companies are leading the launch of these products; and third, it assesses to what extent health and nutrition claims made by breakfast cereals have an impact on their market success. The study employs an assembled database combining data from Mintel Global New Products Database (GNPD) and Kantar Worldpanel Dataset (KWDS) for the UK. A hazard-based duration model was used to analyse the success of the new products launched in the UK market in 2011 following them up to 2015. Our results reveal that UK suppliers broadened the number of breakfast cereals on offer in the period 2000 to 2018, with a particular focus on multigrain cereals, porridge and granola. Health and nutrition claims were added to 27% of these products. Although consumers welcome healthy alternatives such as muesli, the impact of positional claims on the success of newly developed breakfast cereals is claim-specific. No clear pattern regarding the impact of health and nutrition claims is identified. However, other elements such as celiac-friendly ingredients and UK origin do have a positive impact on the success of breakfast cereals.

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“…A large body of literature explores how socio-demographic and economic characteristics of consumers influence their preferences towards nutrition and health claims. Even if some general patterns can be identified, the influence of socio-demographic and economic factors (gender, education, age, and income) remains undetermined [1,[13][14][15][16][17][18][19][20][21][22][23].…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Trade-Off between Nutrition and Health Claims under Regulation 1924/2006: Insights from a Choice Experiment Analysis

et al. 2019

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The aim of this paper is to investigate consumers’ preferences and willingness to pay (WTP) for functional mozzarella cheese whose health benefits (reduced fat and enrichment in omega-3) are communicated by using nutrition claims (article 8) and health claims (articles 13 and 14) of the EU Regulation 1924/2006. In order to achieve the stated objective a choice survey was developed and administered to a sample of Italian respondents. The product attributes and attribute levels included in the choice experiment were obtained from in-depth interviews conducted with stakeholders working on the development of this new product in the Italian region of Puglia. Results show that many participants were not aware of functional food. Marketing segmentation performed via latent class analysis indicates that the development of this hypothetical product should be based on the addition of naturally enriched omega-3. In terms of health communication under Regulation 1924/2006, heterogeneity of preferences of the nine identified segments reveals that respondents have a clear preference for products from the Puglia region, for the combined nutrition claim over single nutrition claims and for the reduction of disease health claim (article 14) over the health claim (article 13). In monetary terms, willingness to pay for health claims is higher than nutrition claims.

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Consumer and product-specific characteristics influencing the effect of nutrition, health and risk reduction claims on preferences and purchase behavior – A systematic review

Cited by 57 publications

References 149 publications

Conflicting Messages on Food and Beverage Packages: Front-of-Package Nutritional Labeling, Health and Nutrition Claims in Brazil

Conflicting Messages on Food and Beverage Packages: Front-of-Package Nutritional Labeling, Health and Nutrition Claims in Brazil

Importance of Health Claims in the Adoption of New Breakfast Cereal Products in the UK

Consumers’ Trade-Off between Nutrition and Health Claims under Regulation 1924/2006: Insights from a Choice Experiment Analysis

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