Consumer Anger After Double Deviation: The Role of Failure Severity, Service Involvement, and Recovery Timing: An Abstract

Bambauer-Sachse, Silke; Renaud-dit-Louis, Yannick; Young, Ashley

doi:10.1007/978-3-030-89883-0_10

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2022

DOI: 10.1007/978-3-030-89883-0_10

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Consumer Anger After Double Deviation: The Role of Failure Severity, Service Involvement, and Recovery Timing: An Abstract

Silke Bambauer-Sachse

Yannick Renaud-dit-Louis

Ashley Young

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Consumer Anger After Double Deviation: The Role of Failure Severity, Service Involvement, and Recovery Timing: An Abstract

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