2017
DOI: 10.1080/14783363.2017.1300055
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Consumer attitude and behaviour towards food quality among the young ones: empirical evidences from a survey

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Cited by 47 publications
(42 citation statements)
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“…Posts that provided links to purchasable items were seen in the previous analysis to increase engagement on both platforms, whereas in the present study, they were not identified to have significant impact on engagement. Consumers, particularly young adults, appear to be more conscious about the health and sustainability of their food choices than previous generations, and are often well-informed and purposeful about the food products they buy [50]. Young adults may be cognisant of which posts are sponsored, and when promoting food products, FIB may be more credible than LP [51].…”
Section: Discussionmentioning
confidence: 99%
“…Posts that provided links to purchasable items were seen in the previous analysis to increase engagement on both platforms, whereas in the present study, they were not identified to have significant impact on engagement. Consumers, particularly young adults, appear to be more conscious about the health and sustainability of their food choices than previous generations, and are often well-informed and purposeful about the food products they buy [50]. Young adults may be cognisant of which posts are sponsored, and when promoting food products, FIB may be more credible than LP [51].…”
Section: Discussionmentioning
confidence: 99%
“…The analysis of the data shows that Millennials seem to have correct food habits preferring the consumption of healthy food and showing interest in their health and physical wellbeing [66]. The greatest amount of waste comes from products that are opened and used and then not finished and therefore have gone bad.…”
Section: Discussionmentioning
confidence: 99%
“…Evidence from recent researches [20,26,30,66] suggests that in the current environment young consumers have a greater complexity of attitudes in food behaviour and therefore a market segmentation has been developed to investigate young consumers' behaviour in relation to food habits and food waste. Hence, a two-step cluster has been performed.…”
Section: A Market Segmentationmentioning
confidence: 99%
“…Due to the aim of the work, a survey research method was chosen because it is able to provide a description of trends, attitudes or opinions of a population and to collect data at one specific time analyzing the relationship between variables [62]. The survey research method is widely used to evaluate food choice behaviors [63][64][65][66][67][68][69][70].…”
Section: Methodsmentioning
confidence: 99%