Consumer Attitude and Uniqueness towards International Products

Asshidin, Nor Hazlin Nor; Abidin, Nurazariah; Borhan, Hafizzah Bashira

doi:10.1016/s2212-5671(16)00077-0

Cited by 25 publications

(33 citation statements)

References 4 publications

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“…However, we found an indirect meaningful effect of need for uniqueness on intention toward CC. This result is partially consistent with previous research (Lang & Armstrong, 2018;Asshidin et al, 2016). This finding indicates that middle-aged women having a higher level of need for uniqueness are more inclined towards CC of luxury apparel goods.…”

Section: Independent Journal Of Management and Production (Ijmandp)supporting

confidence: 92%

Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

Navia

Khire

Lyver

2021

Ind. Jour. Manag. & Prod.

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Collaborative consumption (CC) refers to the shared use of products or services in order to save costs and redistribute resources in a more sustainable way among the different agents participating in sharing economies. With the rapid popularity of CC in recent years, more and more academic research has been carried out on CC, but research exploring the impact of personality traits on consumer behavior is largely limited. To our best knowledge, existing research fails to explore CC applied to the luxury apparel context. Consequently, this study aims to investigate the impact of consumer personality traits on their attitudes and intention toward CC of luxury fashion products. This study draws a framework based on the theory of planned behavior (TPB) model introducing key personality traits, particularly, materialism, fashion leadership, and need for uniqueness as CC attitude and CC intention predictors. This research uses PLS-SEM technique to analyze the data collected through a questionnaire administered to middle-aged Spanish women. The results indicate that fashion leadership had a positive influence on attitude toward CC and CC intention. Secondly, we found that consumer need for uniqueness significantly influenced attitude but had no significant impact on intention. Materialism on the other hand did not display a significant relationship with either CC attitude or intention. By contrast, attitude towards CC was determined to have a strong positive influence on CC intention. We believe that the findings as well as the proposed research model can be helpful to managers when developing CC based business models and valuable to academics in developing related theories.

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Section: Independent Journal Of Management and Production (Ijmandp)supporting

confidence: 92%

Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

Navia

Khire

Lyver

2021

Ind. Jour. Manag. & Prod.

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“…Chen and Sun (2014) defined consumers' need for uniqueness as individuals' need to show themselves as different from others. When an individual felt a high degree of similarity to others, that individual's self-image was threatened, and so the individual moderately pursued their differences with others (Asshidin et al, 2016;Miremadi et al, 2011). Thus, LQS products helped owners show their self-image and self-achievement of uniqueness in comparison to other consumers (Miremadi et al, 2011).…”

Section: Limited-ɵme Scarcitymentioning

confidence: 99%

“…Furthermore, the epistemic value was a cognitive utility to arouse the selfaffirmation of the consumers (Jang et al, 2015). LTS products aroused the self-affirmation or self-confidence of consumers, satisfy their sense of accomplishment to pursue and let them feel that she was special (Asshidin et al, 2016). Obtaining LTS products gave consumers the capability of achievement, and consumers wanted to have the product to reveal their perceived uniqueness (Knight and Kim, 2007).…”

Section: Limited-ɵme Scarcitymentioning

confidence: 99%

The drivers of desirability in scarcity marketing

Chen

Yeh

Wang

2020

APJML

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PurposeMarketers make an effort to affect consumers through scarcity marketing thus shaping the perception of scarcity and creating desirability for consumers. To expand the scarcity-expensiveness-desirability model and to enhance insights for practical applications, this study modifies the causal relationship among two types of scarcity, three types of expansiveness and desirability.Design/methodology/approachThis study surveyed 400 Taipei city residents who had purchase experience with luxury brands products in Taiwan. The study employed structural equation modeling as empirical analysis.FindingsThe empirical results show that limited-quantity scarcity main influences perceived social status and then affects desirability. The second path is that limited-quantity scarcity influences perceived uniqueness and then affects desirability. Therefore, perceived social status and perceived uniqueness dominate the majority of effects on desirability because they are the recognition of the individual compared to others, especially when applied to luxury goods.Practical implicationsBecause limited-quantity scarcity has a greater impact on desirability than limited-time scarcity in the empirical results, marketers can adopt limited-quantity scarcity messages that are better than limited-time scarcity, to increase consumers’ desire to purchase luxury goods.Originality/valueThe first novelty of this study is dividing scarcity marketing into limited-quantity and limited-time scarcity in the scarcity-expensiveness-desirability model. This study extends expensiveness in the scarcity-expensiveness-desirability model with a complete demonstration, that is, perceived social status, perceived uniqueness and perceived value, which is the second novelty of this study.

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“…In addition, over the last decade, emerging economies have witnessed a change in the retail marketplace – relaxed regulations have led to an increase in foreign direct investment and therefore increased penetration of international brands in the marketplace. This is coupled with an increase in the purchasing power of consumers in these economies and an interest in purchasing foreign brands (Asshidin et al , 2016; Harváth et al , 2013).…”

Section: Introductionmentioning

confidence: 99%

Examining need for uniqueness in emerging markets

Sharma

Verma²,

Sharma

2018

MIP

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Purpose The purpose of this paper is to conduct a five-country study of consumers’ need for uniqueness (CNFU) and examine its research and practical implications. Most studies examining CNFU have used single country or US-based samples. To promote cross-cultural research, the authors test the cross-cultural reliability and validity of the CNFU scale using data from the USA, a developed economy, Brazil, India, Thailand, and Mexico, all emerging economies. Design/methodology/approach The original CNFU scale was developed in the USA. Therefore, to cross-validate the scale, data were collected from consumers in the USA, Brazil, India, Thailand, and Mexico as these countries demonstrate important socio-economic and cultural differences. The scale was tested using confirmatory factor analysis. Findings The scale was estimated and validated in all five countries and the analysis reveals that the CNFU scale has sound psychometric properties. Further, the authors find that CNFU is a cross-cultural phenomenon that has a significant impact on market mavenism (MM), and this relationship is moderated by usage variety (UV). Research limitations/implications The results indicate generality of all the scale items, and demonstrate that CNFU is a cross-cultural phenomenon. Greater nomological validity of the CNFU construct could be established by investigating its relationship with more constructs. Originality/value The authors provide empirical evidence on the cross-cultural validity of the CNFU scale; examine its effect on MM; and role of UV on the relationship between CNFU and MM.

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Consumer Attitude and Uniqueness towards International Products

Cited by 25 publications

References 4 publications

Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

The drivers of desirability in scarcity marketing

Examining need for uniqueness in emerging markets

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