Consumer attitude toward Halal food in the case of the United Kingdom: the role
of product attributes and marketing stimuli

Moghaddam, H.K.; Khan, Nasreen; Tan, Booi Chen; Khan, Shereen

doi:10.26656/fr.2017.6(6).861

Cited by 4 publications

(6 citation statements)

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“…Islamic marketing is an emerging field with a lot of potentials, so it is worthwhile to explore it. This paper aims to conduct research on the unexplored relationship of antecedents of the equity, image and consumers' trust and satisfaction of halal brands 4 (Moghaddam et al, 2022) 2022 Determine the effect of product attributes and marketing stimuli on customer attitudes toward halal food among Muslim customers in the U.K. A cross-sectional study was adopted for this study 5 (Echchabi et al, 2022(Echchabi et al, ) 2022 Explore the factors influencing tourists' selection of the UAE as their halal tourism destination 6 (Miftahuddin et al, 2022) 2022…”

Section: Methodsmentioning

confidence: 99%

Focus Research on Halal Food Marketing

Triansyah

2023

JMIF

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Halal food is a category of food or beverage that Muslims may consume according to Islamic law. Halal cuisine must also adhere to strict standards of sanitation and hygiene, which makes it noted for its cleanliness and higher quality. This study utilised a systematic review on halal food marketing scopus database from 2021-2023. In this research, the keyword used is "Halal Food Marketing" in the Scopus database. After conducting the screening, the researchers found 11 articles that met the predetermined criteria. Several research focuses on halal food marketing, namely intention to purchase, halal cosmetics, millennials, religiosity, halal food consumption, Halal brand image, Halal brand satisfaction, Halal brand trust, Halal brand equity, Customer attitude, Product attributes, Marketing stimuli, Halal food , Halal Tourism, halal, marketing, perceived risk, value, trust, purchase intention, product, Halal market, Islamic hospitality, Muslim traveler, Muslim-minority country, Halal hotel, Halal-friendly hotel, Islamic hotel branding, Relational value, utility value, Halal brand resonance, Halal brand relationship quality, supply chain integration, demand for halal products, halal marketing, process quality improvement, food safety concerns, health consciousness on sustainable product performance, Halal foods, Performance, Drivers, and Key success factors. Through proper marketing, halal food producers can increase consumer awareness about their products and expand their market.

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Section: Methodsmentioning

confidence: 99%

Focus Research on Halal Food Marketing

Triansyah

2023

JMIF

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“…The perception and belief in halal foods can impact a consumer's attitude towards halal food and can result in favourable emotions such as a desire to purchase the product. Details about the product's characteristics are also important in shaping consumers' perceptions of halal food (Moghaddam et al, 2022). Memon et al (2019) used the TPB to investigate factors that influence customers' willingness to purchase halal products, finding that attitude was a key determinant of purchase intention, as individuals with a positive attitude were more likely to have a positive intention to purchase halal products.…”

Section: Influence Of Halal Marketingmentioning

confidence: 99%

“…SOR theory refers to the stimulus and reaction which are elements of behaviour and environment, and sudden changes in the environment may have an impact on a person’s psychological and emotional stability, which could lead to changes in behaviour (Ngah et al , 2019). Moghaddam et al (2022) conducted a cross-sectional study by incorporating the SOR theory. The goal of the study was to assess the impact of product features and marketing cues on Muslim consumers’ perceptions of halal cuisine in the UK.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Consumer attitudes towards a product or thing are formed as a result of the information-gathering process and can impact an individual’s behavioural intentions (Putri et al , 2019). Moghaddam et al (2022) examined the impact of product features such as the location of origin, halal tags and halal components, as well as marketing stimuli such as distribution and promotion, on consumers’ attitudes towards halal products. Their findings indicated that marketing stimuli, except for advertising, have a positive and significant influence on shaping favourable attitudes.…”

Section: Literature Reviewmentioning

confidence: 99%

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Influence of halal marketing on intention towards halal cosmetics: halal awareness and attitude as mediators

Hasan,

Faruk,

Naher

et al. 2024

JIMA

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Purpose The purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between halal marketing and intention towards halal cosmetics. Design/methodology/approach This study adopted a quantitative methodology and used a convenience sampling approach to acquire data from 266 respondents from different regions of Bangladesh. The survey was conducted from December 2022 to February 2023. The data were analysed and hypotheses were tested using partial least square structural equation modelling. Findings The findings suggested that all the formulated hypotheses were significant, indicating that halal marketing positively influenced intention towards halal cosmetics. Moreover, the relationship between halal marketing and consumers’ intentions to buy halal cosmetics was mediated by halal awareness and attitude. Practical implications The practical implications of this study are pertinent for Bangladeshi marketers of halal cosmetics. The results of this study will enable the manufacturers and marketers in the halal cosmetics industry to better target their respective customer base. The findings suggest that marketers of halal cosmetics should focus on creating awareness and fostering positive attitudes towards halal products among consumers. Originality/value This research has incorporated and tested the impact of halal awareness and halal attitudes as mediating constructs on intention towards halal cosmetics and found both constructs exert a statistically significant impact. Moreover, this paper investigated the halal marketing construct as a higher-order construct consisting of different components of marketing, while previous studies have been found to consider halal marketing as a first-order construct.

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“…Findings showed a significant but negative impact of product ingredients on consumer purchase intentions. However, subsequent research contradicted this (Ahmed et al, 2018;Yeow, 2019;Ekoyudho, 2021;Khan et al, 2021;Fadlullah, 2021;Bhutto et al, 2022;Moghaddam et al, 2022;Alia & Ahmada, 2023;Septiarini et al, 2023). Knowledge on product ingredients influences halal food purchases (Azam, 2016).…”

Section: Puritymentioning

confidence: 99%

The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia

Faisal,

Adzharuddin,

Raja Yusof

2024

IJARBSS

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The rapidly expanding halal food market attracts both Muslim and non-Muslim consumers concerned with food safety and purity. This paper reviews existing research, focusing on advertising's pivotal role in meeting surging halal food demand and addressing challenges impacting consumer trust. Advertising plays a crucial role in building brand awareness and desire, facilitating communication between advertisers and consumers. Examining the multifaceted impacts of advertising, encompassing social, individual, and commercial consequences, reveals its contributions to economic progress, market insights, and brand image. Advertising claims like objectivity and informativeness significantly influence consumer reactions. Malaysia's diverse cultural landscape presents unique challenges in advertising, necessitating adherence to Islamic values. Signaling theory offers insights into consumer behavior, emphasizing the importance of advertising credibility, particularly in halal food contexts. The paper highlights advertising's role in fostering trust and credibility, essential for nurturing consumer trust. It underscores the importance of portraying halal food products as pure and aligned with Islamic principles, which influence consumer perceptions and purchase intentions. Islamic advertising, guided by ethical principles, can impact individual, social, economic, and religious aspects. Trust and credibility are fundamental in advertising, especially concerning halal products and services. This paper emphasizes the significance of trust-building in advertising, extending beyond mere certification to maintain robust consumer relationships in the halal food market.

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Consumer attitude toward Halal food in the case of the United Kingdom: the role of product attributes and marketing stimuli

Cited by 4 publications

References 0 publications

Focus Research on Halal Food Marketing

Focus Research on Halal Food Marketing

Influence of halal marketing on intention towards halal cosmetics: halal awareness and attitude as mediators

The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia

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