“…With regard to labels and environmental impacts, Almendarez-Hernández et al (2017) and Santeramo et al (2017) found that there is a higher frequency of consumption for consumers who care about eco-labels and environmental issues. In fact, some studies suggest that consumers are willing to pay premiums for products labelled as certified according to the standards of Aquaculture Stewardship Council (Banovic et al, 2019;Bronnmann and Asche, 2017;Bronnmann and Hoffmann, 2018;Hinkes and Schulze-Ehlers, 2018), Marine Stewardship Council (Bronnmann and Asche, 2017;Bronnmann and Hoffmann, 2018;Chen et al, 2015;Wakamatsu and Miyata, 2017) or Naturland (Hinkes and Schulze-Ehlers, 2018), or labelled as produced with a more sustainable alternative process such as Integrated Multitrophic Aquaculture or Closed Containment Aquaculture (Yip et al, 2017). Concerning the appearance (freshness, presentation, etc), Almendarez-Hernández et al (2017), Can et al (2015), Hall and Amberg (2013), Kumar et al (2008) and Yousuf et al (2019) found similar results for fresh products, with higher consumer consumption rates than other presentations.…”