Consumer attitudes toward marketing in a transitional economy: a replication and extension

Chan, Tsang Sing; Cui, Geng

doi:10.1108/07363760410513932

Cited by 50 publications

(72 citation statements)

References 32 publications

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“…In a similar manner, various authors report consumers' beliefs about marketing promotions -both o ine and online media, to be one of the determinant factors of consumers' intentions towards advertising (Patnaik and Patnaik, 2005;Hana zadeh and Behboudi, 2012;Tsang-Sing et al, 2004;Karson et al, 2006;Bamba and Barnes, 2006;Chun and Wan, 2009;Mafe´ et al, 2010;Wang and Sun, 2010a;Bamoriya and Singh, 2012). In the context of mobile marketing, Bamoriya and Singh (2012) empirically reported that consumers' beliefs about mobile marketing in uence their intentions in terms of receiving SMS ads.…”

Section: The Relationship Between Beliefs and Behavioral Intentionsmentioning

confidence: 91%

10.5937/sjas11-5504 = QR code based marketing in India and Japan

Bamoriya¹

2014

Singidunum J Appl Sci

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Abstract:Despite the colossal growth of Quick Response Codes (QR codes) in marketing, many critics are worried about effective integration of QR code in marketing mix. The reason is the lack of knowledge about consumers' beliefs and intentions towards QR codes. Substantial variations in exposure and adoption rate of QR code across cultures further deteriorate the application of QR code in marketing. This study intends to explore consumers' beliefs and intentions towards QR codes in marketing across different cultures, namely India and Japan. The study also intends to analyze how the selected variables moderate the relationship between beliefs and intentions. A scenario-based experimental design was used and data was analyzed using Structural Equation Modeling and General Linear Modeling. The findings suggest a positive relationship between culture and beliefs as well as between beliefs and intentions. Further on, media and on-campaign instructions are found to be significantly moderating the relationship between beliefs and intentions. Finally, based on the key findings, the study offers some valuable perspectives on the evolving nature of QR codes in marketing and provides implications for marketers.

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Section: The Relationship Between Beliefs and Behavioral Intentionsmentioning

confidence: 91%

10.5937/sjas11-5504 = QR code based marketing in India and Japan

Bamoriya¹

2014

Singidunum J Appl Sci

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“…Notwithstanding scales, Cronbach's alpha coefficients are calculated to value the internal validity of the items analyzed in the questionnaire. On the other hand, in relation to the discriminant validity the study considers that where the correlation between two scales is lower than the reliability of each scale, the degree of validity is acceptable (Chan and Cui, 2004;Daugherty et al, 2003;Gaski and Etzel, 1986;Gaski and Nevin, 1985).…”

Section: Data Analysis and Model Specificationmentioning

confidence: 99%

Reverse logistics, stakeholders' influence, organizational slack, and managers' posture

Gil

Berrone

Husillos

et al. 2007

Journal of Business Research

180

130

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Reverse logistics (RL) has strategic importance. However, little is known concerning what motivates firms to adopt RL systems. Drawing on stakeholder theory formulations, organizational slack, and the manager's strategic stance concept, this article develops a model that proposes external, internal, and individual factors that affect the implementation of RL programs. Our framework considers three major explicative variables: the attributes of the stakeholder (power, legitimacy and urgency), organizational slack for RL programs, and the manager's strategic posture. The study draws on a sample of 118 Spanish companies and uses a probit model to determine the influence of these factors on the probability of firms to implement RL systems. The study finds that customers, employees, and the government salience in terms of RL activities and manager's progressive posture have a significant influence on the final decision of implanting RL programs. Conversely, the study finds that shareholder salience negatively impacts the decision.

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“…Moreover, consumers in developing countries are likely to have a more positive attitude towards advertising than those in developed countries. For instance, Chinese consumers are found to feel "largely neutral about advertising" (Chan and Cui, 2004) compared to consumers in the USA (Gaski and Etzel, 1986) and Australia (Chan et al, 1990). These factors are thus likely to lead to a higher ad spending-sales ratio in developing countries than in developed countries.…”

Section: Theoretical Foundationsmentioning

confidence: 99%

“…Bagwell and Ramey (1994) argue that a firm that spends on advertising expects greater market share and profit, something that appears to be more likely in a country that has a higher income level and thus a higher purchasing power. Notwithstanding the contrarian arguments of (Leff and Farley, 1980), the level of economic development is likely to be associated with the adoption of modern marketing practices including advertising (Chan and Cui, 2004). Ad spending as a proportion of national income can be thus expected to be higher in developed countries than in developing countries.…”

Section: Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

Economics and politics of advertising: evidence from the enlarging European Union

Kshetri

Williamson

Șchiopu

2007

European Journal of Marketing

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Abstract:Purpose -The purpose of this paper is to investigate the impacts of economic and political factors on advertising industry in the enlarging EU. Design/methodology/approach -The paper employed random effect time series cross-section (TSCS) models and cross sectional regressions to investigate the impacts of these factors on advertising industry in the enlarging EU. Findings -It was found that marketers' advertising spending decisions in these economies are driven by consumers' income level and FDI inflow. Civil liberty related variables, on the other hand, were found to moderate the relationship between income and advertising spending. Practical implications -This paper helps managers and practitioners understand the dynamics of advertising industry in the enlarging EU as well as in other parts of the world. Some fruitful avenues for future research include examination of consumers' perceptions of advertising in the rapidly changing Eastern European countries; use of qualitative methods to deepen the understanding of how consumers make sense of different forms of advertising; and in-depth analysis of advertising industries in selected economies. Originality/value -The value of this paper is two-fold. First, it is one of the most comprehensive cross-country advertising studies examining the drivers of advertising industries in 28 European countries. Second, it employs TSCS models which allow for differences in behavior over cross sectional units as well as the differences in behavior over time for a given cross section and hence are likely to be consistent with the way the data were generated.

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Consumer attitudes toward marketing in a transitional economy: a replication and extension

Cited by 50 publications

References 32 publications

10.5937/sjas11-5504 = QR code based marketing in India and Japan

10.5937/sjas11-5504 = QR code based marketing in India and Japan

Reverse logistics, stakeholders' influence, organizational slack, and managers' posture

Economics and politics of advertising: evidence from the enlarging European Union

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