Consumer Awareness and Preference towards Finger Millet in Sri Lanka

Jayawardana, Sooriya Arachchige Sachini; Samarawickrama, D.S.; Samarasekera, Jayanetti Koralalage Ramani Radhika; Hettiarachchi, Chamari; Gooneratne, Mahavidanage Jaanaki

doi:10.9734/afsj/2020/v18i330220

Cited by 2 publications

(3 citation statements)

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“…According to the findings of the study, Sri Lankans' understanding and attitudes regarding finger millet, as well as their preferences for finger millet-based meals were evaluated (Jayawardana et al, 2020). Despite the fact that the majority of respondents (57.5%) were aware of the nutritional value of finger millet, a significant number of respondents claimed that they were not aware of the nutritional value of finger millet.…”

Section: Consumer Awarenessmentioning

confidence: 99%

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Assessing the awareness of nutritional benefits of millets amongst women in Bangalore

Rizwana

Singh

Ahalya

et al. 2022

BFJ

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PurposeThe goal of the present study is to examine the degree of knowledge amongst Indian women about millet grain and its nutritional advantages. Millet is regarded to be five times more nutritious than rice and wheat. Despite the fact that millet contributes to 10% of India's food grain basket and has an annual production of 18 million tonnes, it is not consumed in the same proportion as mainstream cereals (that is rice and wheat). As a result, the study's primary objective is to determine the level of awareness and consumption pattern of millet amongst Indian women regarding millet grains.Design/methodology/approachThe research was carried out in the city of Bengaluru in the state of Karnataka, India. For the purpose of study, a sample of 855 female respondents was approached using a non-probability sampling technique known as convenience sampling. The data were gathered through the use of a self-administered structured questionnaire.FindingsAccording to the findings of the study, the vast majority of respondents consume millet for preserving overall health. Building self and family immunity is the most important factor with 4.11 mean scores and low standard deviation of 0.985. The results reveal that 80.6% of women in the study are aware of millet but only 62.7% of women are consuming millet. The motivating factors and demotivating factors leading to consumption and non-consumption behaviour, respectively have also been identified. The study also reveals that demographic factors such as age, qualification and income have a direct influence on millet consumption.Research limitations/implicationsThe scope of research can be extended to explore the impact of millet consumption on long term health benefits of millet amongst the target respondents. Further, the study can be extended to explore the consumption pattern of millet among different target audience in various parts of India. The media interventions in creating awareness of millet consumption benefits need to be studied for increasing the consumption of millet.Practical implicationsCompanies involved in producing Fast Moving Consumer Goods (FMCG) products can be encouraged to produce millet based foods like cereals, biscuits, ready to eat foods etc. Workshops can be organized to raise awareness on how the millet can replace traditional grains in the cooking process.Social implicationsPolicy measures may include millet being promoted through technology dissemination, creating awareness about advantages of millet and including millet in the Public Distribution System (PDS). It is also important to promote the cultivation, maintenance and processing of the local variety of millet with competent marketing strategies so as to increase their cultivation comparable to the cash crops. Farmers should be educated on the importance of cultivation of minor millet.Originality/valueThe fast-paced lifestyle of urban Indians has a direct impact on their dietary preferences. The World Health Organization (WHO) recommends that people have a nutritionally balanced diet and engage in regular physical activity to reduce health risks. In India, as a result of women's increased participation in the workforce, women are forced to manage many tasks and obligations, which has detrimental effects on their health. The poor nutritional status of modern-day workers is attributed to a lack of education, lack of awareness and a general disregard for health-related concerns. There is a need to investigate if Indian women are aware of the nutritional benefits of millet grains that are higher in protein.

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Section: Consumer Awarenessmentioning

confidence: 99%

“…According to the findings of the study, Sri Lankans' understanding and attitudes regarding finger millet, as well as their preferences for finger millet–based meals were evaluated (Jayawardana et al. , 2020).…”

Section: Introductionmentioning

confidence: 99%

Assessing the awareness of nutritional benefits of millets amongst women in Bangalore

Rizwana

Singh

Ahalya

et al. 2022

BFJ

View full text Add to dashboard Cite

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“…Millets are also a great choice for people with celiac disease or gluten intolerance because they are gluten-free [5,6]. Millets are now being used by many businesses to create products including breakfast cereals, snacks made of millet, and baked millet foods [6,7]. These goods provide consumers a healthier option to currently available processed foods, which are frequently heavy in sugar and fat and are regarded as harmful.…”

Section: Introductionmentioning

confidence: 99%

A Study on Consumers’ Awareness and Preference towards Millets and Its Products in Vizianagaram District, Andhra Pradesh, India

Reddy

Patel

2023

AJAEES

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This study was conducted to understand the buying pattern of consumers and the factors influencing them in the Vizianagaram district of Andhra Pradesh. To achieve the objectives, primary data was collected from 200 respondents using the convenience sampling method. The study shows that 96% of the respondents are aware of atleast one type of millet in the Vizianagaram District of Andhra Pradesh, followed by sorghum, bajra, and korra. Minor millets are of less prominence in the study area. The majority of respondents believe that millets help prevent type 2 diabetes and agree that they are better for health than rice and wheat. The study shows that the main source of information about millets and their health benefits is word of mouth, followed by social media. In the study, it was observed that seniors and adults consume millets more frequently, and most people prefer millets for dinner followed by breakfast. The accessibility of the millet products was found to be low and needs improvement. The most preferred platforms to purchase value-added products of millets are supermarkets, and for raw millets, Kirana stores are preferred. In the study area, consumers are eating millets such as ambali, sangati, korra rice, korra payasam, laddu, kichadi, and upma. Few consumers stated that they are using ragi, korra in dosa batter along with pulses and rice. Snacks such as cookies, chips, and murukulu are highly preferred by consumers. Accordingly, this study proposes suggestions to develop millet products and the use of promotion strategies to increase consumption.

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Consumer Awareness and Preference towards Finger Millet in Sri Lanka

Cited by 2 publications

References 8 publications

Assessing the awareness of nutritional benefits of millets amongst women in Bangalore

Assessing the awareness of nutritional benefits of millets amongst women in Bangalore

A Study on Consumers’ Awareness and Preference towards Millets and Its Products in Vizianagaram District, Andhra Pradesh, India

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