“…There is an extensive literature on the stigmatization of mental illness, physical illness, physical differences, and addiction (e.g., Fife and Wright 2000; Lang and Rosenberg 2017; Lawrence et al 2010; Moisio and Beruchashvili 2010). There is also research on stigma in marketing and consumption domains (e.g., Argo and Main 2008; Chaney, Sanchez, and Maimon 2019; Harmeling et al 2021; Meyer et al 2020; Mirabito et al 2016) and research in the financial area (Chin, Cohen, and Lindblad 2019; Efrat 2006; Gathergood 2012; Gladstone et al 2021; Henry, Garbarino, and Voola 2013; Keene, Cowan, and Baker 2015). Stigmatization is the devaluation of an individual who is believed to possess a stigma and may be experienced as negative evaluations, negative emotional reactions, exclusion, teasing, loss of status and opportunities, undesirable labeling, and/or discrimination (Crocker, Major, and Steele 1998; Crockett 2017; Major and O’Brien 2005).…”