Consumer‐Based Supply Chain Management Performance Research: A Structured Literature Review

Esper, Terry L.; Peinkofer, Simone T.

doi:10.5325/transportationj.56.4.0395

Cited by 42 publications

(48 citation statements)

References 98 publications

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“…Furthermore, this research extends the theoretical concepts of message valence and spillover effect beyond the marketing and brand management literature to show that they are applicable and relevant in operations and supply chain management research as well. Taken a step further, our results add to the growing body of research on the topic of consumer involvement in SCM (Esper & Peinkofer, ). The relationship between consumers and SCM has traditionally been viewed as disconnected under the belief that consumers are only interested in the end product and related processes.…”

Section: Research Implications and Contributionssupporting

confidence: 66%

Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line

Nichols

Stolze

Kirchoff

2019

J of Ops Management

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The purpose of this research is to examine the impact that news about supply chain operations related to the triple bottom line (TBL) has on consumers' perceptions. Specifically, it focuses on how sustainability successes and failures in a company's supply chain operations influence consumer perceptions of product quality. These perceptions are based on a spillover effect. The research study is set up across three experiments. Study one tests for the spillover effect in supply chain TBL‐related news and demonstrates that negative supply chain news across all three TBL dimensions reduces quality perceptions. Study two examines the effect across three levels of negative news intensity and finds that the spillover effect is consistent, even with stronger levels of negativity. Study three investigates whether a firm can improve damaged quality perceptions and purchase intentions through a recovery effort. The results of study three suggest that consumers' perceptions and purchase intentions are generally reparable. Collectively, the findings should encourage firms to more rigorously consider how news about their supply chain operations may impact consumers' perceptions and intentions toward the firm's products.

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Section: Research Implications and Contributionssupporting

confidence: 66%

Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line

Nichols

Stolze

Kirchoff

2019

J of Ops Management

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“…This research has a number of theoretical and practical implications especially in an era where retailers face increasing competition from online retailers and react by closing stores and embracing omni‐channel strategies (Esper and Peinkofer ; Mohammed ). First, this research highlights the importance of the pack‐and‐a‐half rule, a practice that is widely used by retailers and yet remains overlooked by researchers.…”

Section: Discussionmentioning

confidence: 99%

Using the Pack‐and‐a‐Half Rule to Eliminate Backroom Inventories in Retail Operations

Eroglu

Williams

Waller

2018

J of Business Logistics

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I n the retail industry, backroom inventories are typically associated with higher labor costs and greater operational complexity. Thus, retailers look for ways to eliminate backroom inventories. A heuristic used for this purpose is the pack-and-a-half rule which suggests that the shelf space allocated for a product should be at least 50% larger than the case pack quantity in which the product is delivered. Despite its popularity among retailers, the pack-and-a-half rule has been ignored in the academic literature. We introduce the pack-and-a-half rule, assess its impact on a retailer's profits, identify cost, demand, and product characteristics driving this impact, and propose a modification. Based on an analysis of data obtained from a retailer on 1,986 SKUs in 20 categories, we find that the pack-and-a-half rule decreases a retailer's profits, on average, by 10% when applied uniformly across all SKUs. Further, this decrease is significantly affected by product depth, product width, demand elasticity, case pack quantity, and inventory carrying cost. Finally, we develop a set of modifications based on these variables where the pack-anda-half rule is applied selectively and in a stepwise fashion. These modifications limit the decrease in a retailer's profits to a range between 6% and 7%.

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“…4.3.3 Omnichannel retail and the consumer-based supply chain. The proliferation of omnichannel retail has brought the consumer into focus for both academia and practice, and there has been a shift toward more consumer-based SCM research (Esper and Peinkofer, 2017). The goal of this domain of contemporary research is to develop a deeper understanding of consumers because consumers are "critical active participants in supply chain execution" (Ta et al, 2015, p. 134).…”

Section: Potential Content Areas For the Interpretive Approach In Scmmentioning

confidence: 99%

Interpretive research

Darby

Fugate

Murray

2019

IJLM

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Purpose Scholars have called for diversity in methods and multi-method research to enhance relevance to practice. However, many of the calls have only gone so far as to suggest the use of multiple methods within the positivism paradigm, which dominates the discipline and may constrain the ability to develop middle-range theory and propose workable solutions to today’s supply chain challenges. The purpose of this paper is to present a rationale for expanding the methodological toolbox of the field to include interpretive research methods. Design/methodology/approach This research conceptually illustrates how positivist and interpretive philosophies translate into different research approaches by reviewing an extant positivist qualitative study that uses grounded theory and then detailing how an interpretive researcher would approach the same phenomenon using the hermeneutic method. Findings This research expands the boundaries and impact of the field by broadening the set of questions research can address. It contributes a detailed illustration of the interpretive research process, as well as applications for the interpretive approach in future research, particularly theory elaboration, middle-range theorizing, and emerging domains such as the farm-to-fork supply chain and the consumer-based supply chain. Research limitations/implications The development of alternative ways of seeking knowledge enhances the potential for creativity, expansion, and progress in the field. Practical implications Practical implications of this research include enabling researchers to elaborate theory and develop middle-range theories through an alternative philosophical paradigm. This paradigm facilitates practical insights that are directly relevant to particular domains and move beyond general theories seeking generalizability. Social implications Social implications of this research are much more indirect in nature. This research encourages supply chain management (SCM) scholars to look at phenomena (including those with social implications) from a different philosophical perspective, which can reveal new insights. Originality/value This research contributes a rationale for expanding the methodological toolbox of the field to include interpretive research methods and also contributes a methodological operationalization of the interpretive approach. By reflecting on the nature of science and method in SCM, the study opens the door for creativity and progress to expand the boundaries and impact of the field.

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Consumer‐Based Supply Chain Management Performance Research: A Structured Literature Review

Cited by 42 publications

References 98 publications

Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line

Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line

Using the Pack‐and‐a‐Half Rule to Eliminate Backroom Inventories in Retail Operations

Interpretive research

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