Consumer Behavior and Purchase Intention of Organic Food

Paul, Justin; Rana, Jyoti

doi:10.2139/ssrn.2326893

Cited by 19 publications

(22 citation statements)

References 30 publications

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“…Education is a key means to both create more favorable consumers attitudes toward and strengthen their perceive behavioral control regarding organic food consumption (Paul and Rana, 2012;Roitner-Schobesberger et al, 2008;Thøgersen, 2005). Especially important for perceived control is education about relevant organic labels and about the certification and control systems behind them (Thøgersen et al, 2010;.…”

Section: Discussionmentioning

confidence: 99%

The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Zhou

Thøgersen

Ruan

et al. 2013

Journal of Consumer Marketing

218

147

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Section: Discussionmentioning

confidence: 99%

The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Zhou

Thøgersen

Ruan

et al. 2013

Journal of Consumer Marketing

218

147

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show abstract

“…1), following previous studies that seek to explain organic purchase behavior (Bezawada and Pauwels 2013) and studies of consumer behavior in retailing (e.g., Ailawadi, Neslin, and Gedenk 2001). Perceived benefits of organic food include health, nutritional value, animal welfare, and environmental protection (e.g., Paul and Rana 2012). These benefits can be more other-or more self-oriented (Thøgersen and Crompton 2009).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…Quality consciousness is defined as the extent to which a consumer prefers high quality products rather than compromising on quality and buying at a low price (e.g., Ailawadi, Neslin, and Gedenk 2001). A presumed primary reason that consumers purchase organic is their belief that organic food offers higher quality and tastes better (Paul and Rana 2012;Vermeir and Verbeke 2006). These self-oriented benefits should make buying organic particularly appealing for quality-conscious consumers.…”

Section: Self-oriented Consumer Characteristicsmentioning

confidence: 99%

Drivers of and Barriers to Organic Purchase Behavior

Doorn

Verhoef

2015

Journal of Retailing

221

216

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Using a cost-benefit approach, this study is the first to jointly investigate supply-side factors and consumer characteristics that drive or hinder organic purchases. With scanner data that track actual purchase behavior in 28 product categories, the authors find that organic products are less popular in vice categories and categories with high promotional intensity and more popular in fresh versus processed categories. Biospheric values that reflect a person's concern for the environment and animal welfare increase organic purchases. Quality and health motives drive organic purchases only in certain categories, in particular categories with a low promotional intensity. Egoism and price consciousness act as barriers to organic purchases.

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“…This motivates them to change their purchasing patterns and eating habits towards higher demand for green food and natural food for their own consumption and health benefits because they are exposed to changes in lifestyle, standard of living, tastes and preferences, and have higher purchasing power (Phuah et al, 2011). Technical advances in agriculture and marketing have also affected their concern with their health (Lea and Worsley, 2005;Norazah, 2013;Paul and Rana, 2012;Smith and Paladino, 2010). This behaviour influences the growth of the food industry in ensuring a balance between development and environmental sustainability (Barber et al, 2012;Krystallis et al, 2011;Papista and Krystallis, 2013).…”

Section: Introductionmentioning

confidence: 99%

Does religion influence consumers’ green food consumption? Some insights from Malaysia

Suki

2015

Journal of Consumer Marketing

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Purpose – This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption. Design/methodology/approach – Data were analysed using means comparison and multiple discriminant analysis across a sample of 700 students in a public higher learning institution in the Federal Territory of Labuan, Malaysia, using the convenience sampling technique. Findings – Empirical results via multiple discriminant analysis discovered that imperative aspects such as specific needs, personal environmental values related to green food and governmental efforts strongly predict discrimination towards green food consumption among the non-Muslim consumers. Muslim consumers follow a strict diet that complies with religious dietary laws. Practical implications – Understanding Muslim and non-Muslim consumers’ awareness of and intentions towards green food consumption is very important for any manager in the food industry or food market, as it is critical that the food they produce is safe, environmental and healthy. It is understood that Muslim consumers are very particular about food intake, as they can only consume food that complies with religious dietary laws. Originality/value – The results of this study presented vital insights and enhanced the understanding of the role of religion and its influence on green food consumption in Asia.

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Consumer Behavior and Purchase Intention of Organic Food

Cited by 19 publications

References 30 publications

The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Drivers of and Barriers to Organic Purchase Behavior

Does religion influence consumers’ green food consumption? Some insights from Malaysia

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