Consumer behavior and willingness to pay for orgnaic [i.e. organic] products

ScholarWorks, Sjsu; Wang, Pete

doi:10.31979/etd.t7gm-bjvf

Cited by 11 publications

(34 citation statements)

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“…These researchers examined college students' apparel consumption and concluded that their environmental concerns were not related to their shopping behaviors. However, Wang (2007) found that purchase organic food was significantly associated with consumers' knowledge about organic farming practices and environmental attitudes.…”

Section: Literature Reviewmentioning

confidence: 92%

“…irregular spacing, small quantities, and farm-like containers), hand-written identification signage, use of controlled lighting and spotlights, and, in some cases, periodic misty shower sprays accompanied by thunderstorm sound effects. In addition, retailers distribute informative pamphlets and display banners to notify consumers about the benefits of organic cotton products (Wang, 2007).…”

Section: Implications and Conclusionmentioning

confidence: 99%

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Exploratory evaluation of potential and current consumers of organic cotton in Hawaii

Lin

2009

Asia Pacific Journal of Marketing and Logistics

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to identify attitudes, behaviors, motivations, and consumption patterns of potential and current consumers of organic cotton products in the Hawaii market. Design/methodology/approach -Data were collected from face-to-face structured interviews from an intercept sample of 420 Hawaii consumers. Data were analyzed with descriptive statistics, chisquare tests and correlation analysis to provide additional information about the association of variables. Findings -Significant associations were found between gender and knowledge about organic cotton, between cotton preference and ethnicity, and between cotton preference and knowledge of differences among organic and conventional cotton. This study also found that people who preferred organic cotton were more likely to purchase organic products and were more concerned about the environment than people who preferred conventional cotton, and that people who owned organic cotton products were more eco-literate than people who did not own organic cotton products. A profile describing characteristics of organic cotton consumers was developed which may assist organic product producers, marketers, and sellers. Research limitation/implications -This research only involved collecting and analyzing information from participants in Hawaii, therefore, more research may be needed to compare characteristics of potential organic cotton consumers in different regions of the USA. Originality/value -In addition to providing researchers with further understanding of potential and current organic cotton consumers, this study may provide organic product producers and sellers further insight about their potential customers which may help develop better ways to market their products.

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Section: Literature Reviewmentioning

confidence: 92%

Section: Implications and Conclusionmentioning

confidence: 99%

Exploratory evaluation of potential and current consumers of organic cotton in Hawaii

Lin

2009

Asia Pacific Journal of Marketing and Logistics

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“…Research has shown, however, that consumers' concern for environmental issues may not always correlate with their consumption behaviour (Harcar et al ., 2006). The higher cost of organic cotton also plays a role in consumers' attitudes about organic cotton products and affects their shopping behaviour (Wang, 2007).…”

Section: Introductionmentioning

confidence: 99%

“…However, the Hawaii market has made slow progress with regard to consuming more environmentally friendly products such as organic cotton apparel. One reason for this delayed progress may be the lack of variety of organic cotton items available to consumers (Wang, 2007). In general, consumers who participate in environmental protection organizations and believe in fair trade tend to buy more eco‐friendly products (Haron et al ., 2005; Moore et al ., 2006).…”

Section: Introductionmentioning

confidence: 99%

“…Consumers who are concerned with environmental issues and who pay attention to the use of materials involved in product production are more likely to read the fabric content before purchasing apparel. Consumers who own organic cotton items tend to accept new organic cotton items more easily (Wang, 2007) and will pay more for the green goods (Casadesus‐Masanell et al ., 2009).…”

Section: Introductionmentioning

confidence: 99%

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A case study in Hawaii: who will pay more for organic cotton?

Lin

2010

Int J Consumer Studies

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Timing and green decisions for competitive manufacturers under demand uncertainty and risk aversion

Li,

Tan

2024

Manage Decis Econ

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Leveraging real options theory, we have constructed a utility‐based model to examine the influence of uncertainty, risk aversion, and competition on the optimal entry timing for green manufacturers and traditional manufacturers, as well as the degree of greenness for follower products. Our analysis reveals that increased uncertainty and risk aversion enhance the value of investment opportunities for manufacturers, thereby raising their investment thresholds. Even though competition reduces the value of market entry for the leader compared to monopoly, its investment thresholds are unaffected by competition. More interestingly, consumer green preferences exhibit a non‐monotonic impact on green enterprise's entry timing.

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Consumer behavior and willingness to pay for orgnaic [i.e. organic] products

Cited by 11 publications

References 0 publications

Exploratory evaluation of potential and current consumers of organic cotton in Hawaii

Exploratory evaluation of potential and current consumers of organic cotton in Hawaii

A case study in Hawaii: who will pay more for organic cotton?

Timing and green decisions for competitive manufacturers under demand uncertainty and risk aversion

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