Consumer Behavior in the Choice of Mode of Transport: A Case Study in the Toledo-Madrid Corridor

Muro-Rodríguez, Ana Isabel; Perez-Jiménez, Israel R.; Broncano, Santiago Gutiérrez

doi:10.3389/fpsyg.2017.01011

Cited by 18 publications

(8 citation statements)

References 40 publications

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“…When it comes to mobility choices, the Covid-19 pandemic seems to have caused a shift in priorities regarding mobility too. Before the crisis, travel time, the cost or price of the service, and the convenience of the trip as well as different socio-economic variables unique to the individual have been identified as major criteria affecting decisions about modes of transport (Muro-Rodríguez et al, 2017 ). However, during the crisis, the reduced risk of infection may have replaced the time factor as the highest priority (Andersson et al, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities

Garaus

2021

Front. Psychol.

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One sector that severely suffers from the outbreak of the coronavirus is carsharing (i.e., short-term car access). The downswing of the carsharing industry may not only experience negative economic consequences but also ecological ones. Carsharing has the potential to reduce emissions, occupied space, and congestion and hence can actively contribute to mitigating climate change. As Bill Gates strikingly states: “Covid-19 is awful. Climate change could be worse.” For this reason, it is important to understand which underlying mechanisms drive carsharing usage during the Covid-19 pandemic. The current research has the overall objective to provide deeper insights into the mediating mechanisms that explain carsharing usage intention during the Covid-19 pandemic. In particular, we draw on signaling theory to explore how different claims (environmental claims, safety claims) that prompt two different opposing underlying processes (perceived ecological benefits, perceived physical risk) influence carsharing usage intention. An online experiment employing a 3 (environmental claim vs. safety claim vs. no claim) × 2 (high information diagnosticity vs. low information diagnosticity) between-subjects design with participants acquired by the online panel platform Clickworker was conducted in April 2020. Fictitious labels and fictitious advertisements served as stimulus material and constituted the five experimental conditions. The data were analyzed by a multicategorial moderated mediation analysis and a multivariate analysis of covariance. Results reveal that environmental claims can stimulate perceived ecological benefits, which, in turn, positively affect carsharing usage intention. Interestingly, our research demonstrates that safety claims cannot decrease perceived physical risk in the context of Covid-19 and carsharing. Nevertheless, perceived physical risk has a (marginal) negative influence on carsharing usage intention and hence should not be discarded altogether. The findings of this article offer new insights into the mental processes that guide consumer decision-making during the coronavirus crisis and also offer important policy implications by highlighting the relevance of environmental claims during the Covid-19 pandemic. Furthermore, the negative influence of perceived physical risk on carsharing usage intention points to the need for alternative measures to reduce users' risk perceptions.

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Section: Introductionmentioning

confidence: 99%

The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities

Garaus

2021

Front. Psychol.

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“…As it is already well-known that many factors could be -either directly or indirectly-related to people's decision making on transportation means, the literature seems to be properly scoped on many crucial facets such as health, safety, and servicerelated settings (Herman et al, 1959;Syed et al, 2013;Muro-Rodríguez et al, 2017): however, further key issues -such as the user's perceived security-are still considerably understudied in many regions, especially among those presenting several shortcomings and emerging needs in this matter. This is the case of the so-called emerging countries and their cities, in which aspects such as social gaps, developmental trends, and new social challenges might be affecting the way in which the daily movements of the population take place (Zhang et al, 2005).…”

Section: Introductionmentioning

confidence: 99%

Does Urban Security Modulate Transportation Choices and Travel Behavior of Citizens? A National Study in the Dominican Republic

Alonso

Useche

Faus

et al. 2020

Front. Sustain. Cities

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Introduction: Traditionally, the scientific literature on urban and transportation dynamics addresses many topics, but the security-related outcomes of users remain a pending issue, especially in emerging countries and their cities. Nevertheless, recent evidence suggests that, especially in developing countries, security issues may influence people's decision-making in the choice of transport means, daily urban-trip patterns and road behaviors of users. Objective: The purpose of this study was to explore the relationships between the perceived security (in both urban environments and public transport systems) and the daily-travel behavior and trip patterns of the Dominican Republic population. Methods: This cross-sectional study, performed in 2019, analyzed data collected from 1,026 inhabitants from different cities of the Dominican Republic (54% females and 46% males), who completed a survey on security issues, travel behaviors and transportation-related habits. Results: The results of this research suggest that demographic factors, such as age, education, and city/town size, and the safety perceived in the urban environment play a significant role in the choice of transportation modes, as well as in the participants' experience as victims of crime-related incidents (either witnessing or suffering crime episodes on public transport or city streets) during urban trips performed over the last 5 years. Conclusion: Overall, the results of this study suggest that perceived safety, in both urban environments and public transport systems, is a relevant issue affecting the daily transport-related patterns and behavioral choices of the Dominican Republic's population. The results of this research might contribute to the strengthening of transport security planning, considering factors that are not traditionally kept in mind for policymaking in transportation dynamics.

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“…The survey thus relied on subjective information from respondents rather than objective data. This is in keeping with the underlying assumption of discrete choice models that consumers make decisions based on their perception of the attributes of the choices available rather than the actual attributes and that subjective data does vary from objective data [26,27]. Furthermore, the inclusion of unscheduled paratransit modes, where there is also a high incidence of inter-modal transfers during a single tour makes objective measurement of individual waiting times impractical.…”

Section: Methodsmentioning

confidence: 76%

Mode Choice Modelling of Paratransit Modes in Trinidad

Wright¹,

Townsend²

2020

Proceedings of the International Conference on Emerging Trends in Engineering &Amp; Technology (IConETech-2020)

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The objective of this research was to develop a mode choice model in a small island developing states (SIDS), specifically the island of Trinidad. The public transportation system of Trinidad is dominated by paratransit modes, which have developed out of necessity due to the inadequacy of the state-owned bus service. Most modal choice models, calibrated from data in developed countries, do not consider the impacts of such para-transit modes in the choice behaviour of commuters. This research develops a discrete mode choice model based on the revealed preferences of commuters and their subjective assessment of the characteristics of the modes. The results from a nested logit model showed that invehicle travel time was a significant factor for the sample, while travel cost, was unimportant in the travellers' mode choice. Large mode-specific constants were estimated in the utility equation when compared to the other variables. This indicated a bias by individuals toward specific modes. This can be due to the current status of the public transportation system. Results highlighted that travellers, consider the illegal "PH" Taxis share more similarities to the private vehicle than to other public transportation modes. This is a significant result that can dictate the development of future policies. This research has shown the importance of incorporating paratransit modes in the mode choice models of SIDS. Future work should consider integrating latent class variables in the model analysis.

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Consumer Behavior in the Choice of Mode of Transport: A Case Study in the Toledo-Madrid Corridor

Cited by 18 publications

References 40 publications

The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities

The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities

Does Urban Security Modulate Transportation Choices and Travel Behavior of Citizens? A National Study in the Dominican Republic

Mode Choice Modelling of Paratransit Modes in Trinidad

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