Consumer Behavior Model Based on Integration of Food Safety and Health Consciousness in Padang City

Abstract

Padang city is the capital of West Sumatra, which is located in the west of the island of Sumatra. The city has the largest trading center viz Pasar Raya Padang. In addition, trading activities in Padang are also supported by 16 small markets scattered throughout the city, nine of which are owned by the Padang City Government, namely Alai Market,