Consumer behaviour in innovative products purchasing process

Dunska, Margarita; Salkovska, Jelena; Batraga, Anda; Braslina, Liga

doi:10.21272/mmi.2018.3-25

Cited by 5 publications

(4 citation statements)

References 13 publications

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“…The higher a person's income, the greater the probability of someone consuming local start-up products or services. Consumers with high incomes consider themselves to be innovators, i.e., people who dare to take risks to try products or services resulting from innovations, while low-income consumers tend to adapt slowly; consumers do not mind trying innovations if it does not conflict with their traditions (Dunska et al, 2018). It is also reinforced by the results of Kuswati and Irmawati (2018), who found that high-income consumers want to own or consume innovative goods and services.…”

Section: Discussionmentioning

confidence: 99%

Digital entrepreneurship: Socio-demographics and consumer behavior in Indonesia

Azwardi

Andaiyani

Igamo

2023

Problems and Perspectives in Management

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Consumer characteristics of digital entrepreneurship are indispensable in achieving sustainable growth. Digital entrepreneurship has been rapidly growing and developing worldwide, and Indonesia is no exception. This study aims to determine the effect of socio-demographics on consumer decisions on using products and services of digital entrepreneurship in Indonesia. The study used an online survey of 400 residents of Palembang City, Indonesia. The respondents were selected through a stratified random sampling method. A logistic regression model is estimated to determine the effect of socio-demographic variables that promote start-up entrepreneurship. The empirical results show that age, education, and income have a significant effect on consumers of digital entrepreneurship. The results also confirm that young people are more likely than older people to set up digital entrepreneurship. The higher people’s income and higher their education, the greater their likelihood of using products and services of digital entrepreneurship. The implication is that digital entrepreneurs must consider the reach of consumers to the products and services offered in terms of price, quality, uniqueness, and convenience per socio-demographic conditions. AcknowledgmentThe research team would like to thank the Directorate of Resources, Directorate General Higher Education, Research and Technology Ministry of Education, Culture, Research and Technology as the funder, with Contract number 009/E4.1/AK.04.RA/2021.

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Section: Discussionmentioning

confidence: 99%

Digital entrepreneurship: Socio-demographics and consumer behavior in Indonesia

Azwardi

Andaiyani

Igamo

2023

Problems and Perspectives in Management

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“…Behavioral economics is at the peak of research. Many works (Alefan, 2022;Arora, 2019;Ata, 2021;Biewendt, 2021;Bildiren, A., 2022;Chong, 2012;Davidaviciene, 2019;Dittmar, 2014;Dunska, 2018;Fernandes, 2014;Kim, 2008;Kim, 2011;McKnight, 2001;Napoli, 2014;Prothero, 2011;Rahmanov, 2021;Salé, 2021;Wong, 2003) is devoted to the study, systematization, evaluation, modeling of behavioral factors. A significant number of publications are devoted to the study of fundamental and practical approaches to the systematization of scientific knowledge based on the use of bibliometric analysis, in particular (Dubina, 2020;Duffy, 2020;Kolosok, 2021;Letunovska, 2021;Makerska, 2021;Zolkover, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Bibliometric and Retrospective Analysis on Economic Behavior for Inclusive Growth

Saher

Vakulenko

Shevchenko

et al. 2022

FMIR

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The article provides a bibliometric analysis of existing publications on the market participants’ behavior(manufacturers, trading companies, and other intermediaries and consumers). The basis for the study is the Scopus database, which presents publications on this topic for over thirty years. The article aims to study the research directions on behavioral models of economic entities and the factors that influence their formation. Such analysis can be used to determine the place of behavioral economics in the system of modern views of economists on its impact on the further global development of the economic system. By selecting the most relevant articles on the economic behavior of market participants in the context of an inclusive economy, 1198 scientific articles were selected, published in periodicals from 1989 to 2021. The clustering and retrospective analysis were chosen as a methodological study tool, performed using VOSviewer 1.6.16 software. It made it possible to obtain a clear visualization of research clusters on economic entities’ behavioral aspects, including individual periods of the enormous publication activity from 2011 to 2021. In addition, the article identifies the largest regional research networks of behavioral models in an inclusive economy. Based on the analysis of the scientific publications from the Scopus database, three periods of research on the behavioral aspects of economic entities were identified. The study of the first stage focused on e-commerce development as a significant factor in market changes, accompanied by the transition of competition from local to global. The next phase of the economic behavior study was accompanied by the sustainable development concept and changes in consumer values, which influenced the choice of suppliers and service providers and the growing importance of decision criteria that previously could not be considered purely economic. Considerable attention in this period of publishing activity was paid to social responsibility and sustainable consumption. The last research defined in the article stages is aimed at using modern research methods and information technologies for a deeper analysis of the subject area. It makes it possible to identify relevant factors influencing the formation of economic entities’ behavior patterns, which could not be determined before.

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“…This research is based on two assumptions. The first assumption, or rather the foundation of management sciences, is a statement that innovation is one of the basic functions of business [1,2]. The second assumption is the continuity of changes in the market.…”

Section: Introductionmentioning

confidence: 99%

Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic

2021

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In the days leading to the outbreak of the COVID-19 pandemic, open innovations in the form of the deployment of digital marketing tools in the management portfolio were an option; in a time of forced closing of economies, they suddenly became a necessity. The aim of the comprehensive research, in which the presented study is prepared, is to describe the changes in e-consumer behavior that occurred in the market during the COVID-19 pandemic. The presented study examines the seasonal and regional specifics that characterize the markets of Central and Eastern Europe. In a sample of almost 14,000,000 Facebook users, the user interactions with ten selected representatives of the e-commerce sector were recorded daily during the 2020/2021 Christmas season lasting 49 days. By analyzing the nature and timing of interactions, it was possible to identify the geographical specifics of e-consumer behavior, as well as basic seasonality indicators based on a comparison with the reference period of the first half of 2020. The synthesis of the findings provided a knowledge base for compiling a preliminary version of the model of the COVID-19 pandemic impact on e-consumer behavior. In terms of changes in e-consumer behavior, it can be stated that the step change in e-behavior patterns caused by the pandemic merges with pre-pandemic behavior patterns. In general, it can be stated that the evolutionary process of the transition from offline to online the COVID-19 pandemic appears to be a significant acceleration factor of inevitable changes.

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Consumer behaviour in innovative products purchasing process

Cited by 5 publications

References 13 publications

Digital entrepreneurship: Socio-demographics and consumer behavior in Indonesia

Digital entrepreneurship: Socio-demographics and consumer behavior in Indonesia

Bibliometric and Retrospective Analysis on Economic Behavior for Inclusive Growth

Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic

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