Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques

Krivoší­ková, Alexandra; Rybanská, Jana; Nagyová, Ľudmila; Géci, Andrej

doi:10.21272/mmi.2020.1-16

Cited by 4 publications

(3 citation statements)

References 21 publications

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“…The milk market is characterized by seasonal fluctuations in the purchase volume in particular months (Olszańska and Dittrichová, 2016). Krivosikova et al (2020) support the idea that the changing consumption patterns in milk market determine enterprises part of the global value chain to consider consumer preferences in order to meet the market demands efficiently and rapidly. Enterprises active in the milk market are competitive and give thoughts to many KPIs when elaborating strategies: production, marketing, financing etc.…”

Section: Literature Reviewmentioning

confidence: 90%

Approaches on the Global Milk Value Chain. A Perspective From the Romanian Milk Market

CONSTANTIN¹,

IGNAT²,

ANDREI³

2022

Proceedings of the International Conference Competitiveness of Agro-Food and Environmental Economy

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The global food value chain encompasses a component of particular importance: the milk market. What makes this component unique is that fact that milk represents an essential part in almost any diet, a key factor for the production of dairy products. The main objective undertook in this research paper was to quantify the pressure put on the global milk chain by Romania. The results highlight that the milk imported quantities represent, on average, 3.5% of the Romanian production of milk in the 2010-2019 period. Romania is a small player in terms of the pressure put on the global milk value chain, from the perspective of milk demand. The loss caused on the Romanian milk chain by the trade deficit can be ameliorated by increasing the national production capacities.

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Section: Literature Reviewmentioning

confidence: 90%

Approaches on the Global Milk Value Chain. A Perspective From the Romanian Milk Market

CONSTANTIN¹,

IGNAT²,

ANDREI³

2022

Proceedings of the International Conference Competitiveness of Agro-Food and Environmental Economy

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“…The nowadays market environment is principally characterized by the globalization, development of the market environment, intensifying competition, increasing concentration and internationalization, as well as increasing pressure on market players. The quality of managers in a network of companies with foreign capital participation, their ability to adapt to different cultures and environments, as well as their ability to properly address their subordinates come to the forefront [19,20,[99][100][101][102][103][104][105][106][107][108][109][110].…”

Section: Methodsmentioning

confidence: 99%

Leadership and Motivation as Important Aspects of the International Company’s Corporate Culture

2021

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Although the issue of corporate culture has been taken over and addressed in the literature from various perspectives, there are very few researchers about the role of leadership and motivation in it, respectively very few researchers have addressed them as important components of the international company’s corporate culture. The present paper aims to point out that leadership and motivation can be perceived as important aspects of the international company’s corporate culture. The object of the investigation was an international company (situated in Italy) and its five subsidiaries (situated in Italy, Czech Republic, Germany, and Turkey). As the main research method, there was chosen the method of the questionnaire survey, which was attempted by all the company’s employees (totally 270 respondents). The questionnaire was divided into three separate, but logically related parts—leadership, motivation, and corporate culture, and submitted to two groups of respondents—the company’s management and its employees. In total 11 hypotheses were formulated and further evaluated by the methods of Pearson Chi-square Test, Fisher’s Exact Test, Cramer’s V coefficient, Kendall rank correlation coefficient, Eta coefficient, Spearman coefficient, Mann–Whitney U test and Wilcoxon W statistics, Kruskal–Wallis test, and Friedman’s test. The results of the research have proven that leadership and motivation are important parts of the corporate culture.

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“…For both academicians and practitioners, the elderly/ageing market is still in the initial stage of more comprehensive knowledge. In recent years, the number of studies on the elderly and their consumption behaviour from various perspective and different sectors has been steadily increasing worldwide (Angell, et al 2012;Moschis 2012;Steffen et al 2012;Köroglu 2014;Roy 2017;Tańska et al 2017;Bae et al 2018;Ford et al 2019;Fregolente et al 2019;Jimon et al 2019;Kim and Jin 2019;Krivosikova et al 2020;Moschis et al 2020). Elderly consumers present unique characteristics caused by physical and psychological ageing what can result in changes in their desires and demands (Kohlbacher and Herstatt 2011).…”

Section: Consumer Behaviour Patternsmentioning

confidence: 99%

The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers

Migdał-Najman

Badowska

2020

Adv Data Anal Classif

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The paper sheds light on the use of a self-learning GNG neural network for identification and exploration of the purchasing behaviour patterns. The test has been conducted on the data collected from consumers aged 60 years and over, with regard to three product purchases. The primary data used to explore the purchasing behaviour patterns was collected during a survey carried out among the elderly students at the Universities of Third Age in Slovenia, the Czech Republic and Poland, in the years 2017-2018. Finally, a total of six different types of purchasing patterns have been identified, namely the 'thoughtful decision', the 'sensitive to recommendation', the 'beneficiary, the 'short thoughtful decision', the 'habitual decision' and 'multiple' patterns. The most significant differences in the purchasing patterns of the three national samples have been identified with regard to the process of purchasing a smartphone, while the most repetitive patterns have been identified with regard to the purchasing of a new product. The results significantly support the GNG network's validity for identification of consumer behaviour patterns. The application of this method allowed quick and effective to identify and segment consumers groups as well as facilitated the mapping of the differences among these groups and to compare the consumption behaviour expressed by consumers on different markets. The identified consumer purchase patterns may play a basic role for marketers to understand consumer behaviour and then propose tailored strategies in international marketing.

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Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques

Cited by 4 publications

References 21 publications

Approaches on the Global Milk Value Chain. A Perspective From the Romanian Milk Market

Approaches on the Global Milk Value Chain. A Perspective From the Romanian Milk Market

Leadership and Motivation as Important Aspects of the International Company’s Corporate Culture

The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers

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