Consumer behaviour toward convenience store chains in Greece

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to examine consumer behavior towards Greek convenience stores chains and to determine the criteria on which store selection is based. The paper also analyses the stores' position in the retail sector. Design/methodology/approach -A random sample of 360 convenience store consumers was surveyed across four major cities. Data were collected through personal interviews, using a structured questionnaire. Statistical analysis was applied to further evaluate the information. Findings -Consumers choose convenience stores mainly to cover their daily needs and save time on shopping, despite their dissatisfaction with the provided services. The survey also identified the characteristics of convenience store customers and their preferences. Originality/value -The principal contribution of the present research is its focus on consumer behavior towards convenience stores in Greece.

Thuộc tính bán lẻ của cửa hàng tiện lợi ở các thị trường có nền kinh tế chuyển đổi: Nghiên cứu ở Việt Nam

“…Theo Garves (2017), cửa hàng tiện lợi đầu tiên xuất hiện ở Mỹ năm 1927 bởi Jefferson Green và các hệ thống cửa hàng tiện lợi phát triển rất nhanh (Bianchi, 2009). Ở Đan Mạch và Thuỵ Điển việc phát triển của hệ thống cửa hàng lợi dựa trên sự liên kết với các trạm xăng dầu và ở Anh và Pháp thì sự phát triển này lại kết nối với ngành công nghiệp thực phẩm (David & Kirby, 1986;Zairis & Evangelos, 2014). Ở Nhật Bản, hệ thống cửa hàng tiện lợi phát triển với một tốc độ nhanh chóng với việc sử dụng các công nghệ tiên tiến (Ogawa, 2002;Zairis & Evangelos, 2014).…”

“…Ở Đan Mạch và Thuỵ Điển việc phát triển của hệ thống cửa hàng lợi dựa trên sự liên kết với các trạm xăng dầu và ở Anh và Pháp thì sự phát triển này lại kết nối với ngành công nghiệp thực phẩm (David & Kirby, 1986;Zairis & Evangelos, 2014). Ở Nhật Bản, hệ thống cửa hàng tiện lợi phát triển với một tốc độ nhanh chóng với việc sử dụng các công nghệ tiên tiến (Ogawa, 2002;Zairis & Evangelos, 2014). Hai hệ thống cửa hàng tiện lợi nổi tiếng của Nhật Bản là Family Mart và 7-Eleven Japan.…”

Assessing Non-aeronautical Activities at Cairo International Airport

“…They sell these goods with much higher prices than supermarkets. National association of convenience stores classified them into six types which are: mini, limited selection, kiosk, traditional, expanded and hyper stores (Zairis & Evangelos, 2014). Convenience stores can sell several items such as quick snacks, fresh prepared meals, frozen goods, soft drinks, bottles of water, beer, groceries, tobacco, newspapers,… etc.…”

Antecedents to consumer buying behavior: the case of consumers in a developing country

“…Considering the economic challenges faced by consumers, especially those in developing countries, it has become essential for consumers to 'shop' for their daily needs (Sanlier & Karakus, 2010; Yap, Tong, & Lai, 2011; Yang, Do, Wang, Chang, & Hung, 2011). However, consumers the world over are also becoming more educated, sophisticated and discerning, and in addition to price, they also consider factors such as the service experience, location, ambience, aesthetic, architectural leisure when making decisions to purchase from a particular store (Diallo, (Pandey et al, 2015), quality of products and services, and shopping hours (Zairis & Evangelos, 2014), bulk purchasing benefits (Han, Ye, Fu, & Chen, 2014) and an opportunity for people to interact and socialize (Pandey et al, 2015). Therefore, focusing on 'total' consumer needs is critical for competing effectively and overall business performance (Furaiji, Łatuszyńska, & Wawrzyniak, 2012;Gunay & Baker, 2011).…”

“…Understanding consumer buying behavior is essential for the development of effective marketing strategies and programs for the supermarket chain in Kenya. Consumers in Kenya prefer shopping in 'large' supermarkets (Ouma et al, 2013;Wambugu, 2015), and they buy various products at affordable prices, find entertainment, comfortable atmosphere, facilities for eating and parking (Zairis & Evangelos, 2014). Supermarket chains, both foreign-based and locally-based, have increased tremendously in Kenya and reached 28 in 2017, and the trend seems to continue, since there is potential in the country's retail sector (Ouma et al, 2013).…”