Consumer-brand relationships and brand loyalty in technology-mediated services

Giovanis, Apostolos; Athanasopoulou, Pinelopi

doi:10.1016/j.jretconser.2017.03.003

Cited by 108 publications

(68 citation statements)

References 59 publications

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“…In other words, we use affective commitment in this study, as its definition is close to the essence of commitment as conceptualized in the commitment-trust perspective [62]. Several recent studies that also adopt this approach in defining commitment [e.g., 27,65] suggest that commitment is an antecedent of brand loyalty [47,55] and show that commitment has a direct effect on consumers' brand loyalty [27,65]. Thus, this study is in line with the reasoning logic and proposes the hypothesis:…”

Section: Trust Deliberate Inertia and Commitmentmentioning

confidence: 99%

Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in

Shi

Lin

Liu

et al. 2018

Information & Management

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The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that: • a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.

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Section: Trust Deliberate Inertia and Commitmentmentioning

confidence: 99%

Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in

Shi

Lin

Liu

et al. 2018

Information & Management

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“…Traders' efforts to focus on high-quality products and services as a source of consumer satisfaction and as a means of establishing lasting relationships with them as well as a competitive advantage in a highly competitive market is important (Giovanis, Athanasoupoulou, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Methods of Assessing the Image of Cosmetics Industry Retailers

Bălăşescu¹

2019

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Image elements have an extremely important role in differentiating the company into a market, especially from the competing firms, being essential to render the identity and uniqueness of a brand. Even more so for the companies in the cosmetics and personal care industry, where, currently, it is difficult to bring a novelty item and to generate public interest. In this paper I had in mind to study the assessment ways of the image of retailers in the cosmetics industry, taking as an example the Sephora company. This is one of the most popular companies on the cosmetics market, with a strong and well-devised image, both globally and nationally.

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“…Consumer brand loyalty can be referred to as the consumers' behavior that indicates his/her desire to prolong or better an ongoing relationship with a product (Palmatier et al, 2006). Consumers' willingness to make a purchase of the product or service again of the same brand, having preference for the company or making recommendations to others about the product or service, the desire to prolong or remain in relationship with a particular product or service brand demonstrates how a consumer is related to a particular product or brand (Giovanis et al, (2017). Marketers always value consumers who are loyal to their brand or product since their willingness to repeat purchasing the product or service continuously.…”

Section: Regret and Consumer Brand Loyaltymentioning

confidence: 99%

“…Marketers always value consumers who are loyal to their brand or product since their willingness to repeat purchasing the product or service continuously. Marketers also value brand loyal consumers since they are reliable sources of revenue and they have a significant potential to make a spread of information about the product or service by positive word of mouth to others (Giovanis et al, (2017). In his research of the moderating role of consumer-brand identification on consumer responses to purchase regret, Davvetas (2017) concluded that regret decreases consumer satisfaction level and increases brand-switching intentions.…”

Section: Regret and Consumer Brand Loyaltymentioning

confidence: 99%

Consumer Regret Arising From Sub-Optimal Conditions in Stock-Out Situations and Its' Influence on Brand Loyalty

Oyuke

Alnıaçık

2019

International Journal of Management and Administration

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Purpose-This study proposes to examine regret arising from consumer decision-making contexts in cases of stock out situation. Consumer regret under sub-optimal and optimal conditions and its influence on subsequent behavioral intentions of brand switching is investigated. Further, the study examines the effect of regret on brand loyalty and switching behavior.Methodology-Data was collected from a convenient sample of 172 university students by using an online questionnaire circulated through social media platforms. Information about stock-out situation and sub-optimal condition is manipulated by a short excerpt in the questionnaire. Consumer responses in such a situation is measured by Likert type scales.Findings-Data analyses revealed that there is a significant amount of regret experienced by consumers in stock out situations and suboptimal conditions which might lead to brand switching.Conclusins-An enormous intent to switch brand was demonstrated. This denotes that when confronted with a comparable condition of purchasing a substitute brand during a stock out for the preferred brand, an individual may switch from the present vendor.

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Consumer-brand relationships and brand loyalty in technology-mediated services

Cited by 108 publications

References 59 publications

Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in

Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in

Methods of Assessing the Image of Cosmetics Industry Retailers

Consumer Regret Arising From Sub-Optimal Conditions in Stock-Out Situations and Its' Influence on Brand Loyalty

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