Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective

Anderson, Sidney; Rayburn, Steven W.; Sierra, Jeremy J.; Murdock, Ken; McGeorge, Anthony

doi:10.1080/10696679.2021.1982648

Cited by 13 publications

(15 citation statements)

References 50 publications

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“…This is supported by other studies indicating that self‐efficacy and response efficacy improve a favorable evaluation of coping behaviors for health protection (Sun et al., 2013). Although previous scholars found similar results using voluntary activities to cope with COVID‐19 such as social distancing (Farooq et al., 2020) and motivations related to fears (Anderson et al., 2021; Rayburn et al., 2021), our findings extend their results to online shopping behaviors as a coping strategy. The results also show the importance of understanding why protection motivation underlies consumer behavior of daily consumption in big‐box retailers during everyday health threats.…”

Section: Discussionsupporting

confidence: 82%

“…Finally, although previous studies that focused on consumer behaviors during a pandemic provided insights into consumption as a means of coping (Islam et al., 2021; Kursan Milaković, 2021; Prentice et al., 2020; Youn et al., 2021) and crisis‐induced behaviors such as fear, frugality, and online shopping (Anderson et al, 2021; Rayburn et al., 2021), the role feeling disconnected which is a critical pandemic‐related stress, has not been explored. Even after consumers’ efforts to cope and adapt with the crisis by panic buying or online shopping, the feeling of disconnectedness could significantly affect their overall attitude and behavior.…”

Section: Introductionmentioning

confidence: 99%

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Consumers going online for big‐box retailers: Exploring the role of feeling disconnected during a pandemic

Youn

Rana

Kopot

2022

Int J Consumer Studies

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Drawing from the theories of protection motivation (PMT) and the technology acceptance model (TAM), this study aims to understand the role of psychological distress (i.e., feeling disconnected) in retail consumer's attitude and behavior toward online shopping during COVID‐19 pandemic. An analysis of the data set collected from an online survey (n = 839) shows that the experience of online shopping at big‐box retailers during a pandemic provides not only a novel experience for consumers (i.e., the TAM perspective) but also a coping mechanism to mitigate the risk of infection (i.e., the PMT perspective). The result indicates that the experience (i.e., utility and enjoyment) of online shopping positively influenced consumer attitudes toward it while protection motivation (i.e., severity, self and response efficacy) also has positive effects on the attitude. Furthermore, feeling disconnected (i.e., less connected/more connected/no difference) moderated the effects on consumers’ attitudes to the online service. The study finds that the experience of online shopping at big‐box retailers during a pandemic provides an implication that consumers’ hedonic and utilitarian values and their protection motivations cater to the social and psychological condition within the extended theoretical framework.

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Section: Discussionsupporting

confidence: 82%

Section: Introductionmentioning

confidence: 99%

Consumers going online for big‐box retailers: Exploring the role of feeling disconnected during a pandemic

Youn

Rana

Kopot

2022

Int J Consumer Studies

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“…Retail facilities are a critical element of economic development and quality of life in urban spaces [3], and their importance in post-disaster recovery is well recognized [2]. With respect to the impact such crises have on consumer behavior within the retail sector, several research streams can be identified [4][5][6][7][8]. One stream examines the effect of different types of crises and disasters on consumer purchasing behavior.…”

Section: Introductionmentioning

confidence: 99%

“…In this way, in-situ consumer behavior can be understood in relation to crises and disasters, offering a longitudinal consumer perspective of retail rebound and recovery. However, the significance of this research is applied farther than locally, as such studies are extremely important from an international perspective because they may potentially indicate how the experience of one crisis or disaster affects subsequent experiences of another crisis or disaster and the accompanying response by business, consumers, and policy makers [5][6][7]24]. Next, the theoretical lens of the study is presented.…”

Section: Introductionmentioning

confidence: 99%

The Triple Blow Effect: Retailing in an Era of Disasters and Pandemics—The Case of Christchurch, New Zealand

et al. 2022

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In the last two decades, the retail sector has experienced unprecedented upheaval, having severe implications for economic development and sustenance of traditional inner-city retail districts. In the city of Christchurch, New Zealand, this effect has been exacerbated by a series of earthquakes in 2010/2011 which destroyed much of the traditional retail precinct of the city. After extensive rebuild activity of the city’s infrastructure, the momentum of retailers returning to the inner city was initially sluggish but eventually gathered speed supported by increased international visitation. In early 2020, the return to retail normality came to an abrupt halt after the emergence of the COVID-19 pandemic. This study uses spending and transaction data to analyze the compounding impact of the earthquake’s aftermath, shift to online shopping, and the retail disruption in the Christchurch central retail precinct because of COVID-19. The findings illustrate how consumers through their spending respond to different types of external shocks, altering their consumption patterns and retail mode (offline and online) to cope with an ever-changing retail landscape. Each event triggers different spending patterns that have some similarities but also stark differences, having implications for a sustainable and resilient retail industry in Christchurch. Implications for urban retail precinct development are also discussed.

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“…However, there is as yet little inquiry within the field of marketing education about the lived experiences of students for most of whom it ended up being a turbulent year filled with trial-and-error maneuvers. Although a few commendable scholarly attempts have documented students’ lived experiences of pedagogic interventions and crisis management following the pandemic pivot (e.g., Ackerman & Gross, 2021; S. Anderson et al, 2021; Mitchell et al, 2021), there continues to be a lack of an integrative framework that can parsimoniously account for student experiences of navigating the new normal in terms of environmental, psychological, and behavioral changes regarding their academic and personal lives.…”

mentioning

confidence: 99%

Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic

Gupta

Ishida

2021

Journal of Marketing Education

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Although higher education has weathered many past challenges, none can compare with the magnitude and velocity of the coronavirus disease 2019 (COVID-19) pandemic. Although students continued their academic careers despite hardships, as yet little is known about how they experienced and adapted to various pandemic-induced changes to their academic and personal lives. We address this gap through a qualitative exploration of student experiences of navigating the new normal which they were abruptly thrust into near the end of the Spring 2020 semester. Using a guided introspection methodology and a Stimulus-Organism-Response (S-O-R) framework, we unearth a dynamic process of psychological and behavioral changes that students experienced in response to the environmental changes brought about by the pandemic. We theorize that environmental dissolution and displacement trigger psychological reorientation, causing students to undertake behavioral practices of restructuration and reconfiguration that, over time, result in a degree of psychological revaluation. Our overall framework represents a fluid conceptualization that is not only more descriptive of real-world student progress but also more parsimonious in its account of key dimensions of student experience during the pandemic. We conclude by noting the implications of our framework for marketing educators and administrators, especially given the growing popularity of remote working.

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Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective

Cited by 13 publications

References 50 publications

Consumers going online for big‐box retailers: Exploring the role of feeling disconnected during a pandemic

Consumers going online for big‐box retailers: Exploring the role of feeling disconnected during a pandemic

The Triple Blow Effect: Retailing in an Era of Disasters and Pandemics—The Case of Christchurch, New Zealand

Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic

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