Consumer Buying Behaviour Trends of E-Commerce in India- A Case Study

Nasabi, Afreen Nishat A.; Sujaya, H.

doi:10.47992/ijmts.2581.6012.0247

Cited by 2 publications

(2 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This paper consists of developing a theoretical concept based on model building using secondary data and literature and analysis of the model using the SWOC listing framework [17]. The list of sources for secondary data such as case studies, e-commerce blogs, websites, research papers, literature review papers, e-papers, and exhaustive sources is mentioned on search engines namely google scholar [18].…”

Section: Methodsmentioning

confidence: 99%

Social Commerce for Unbranded Products in India- A Case Study of MEESHO

Nasabi

Sujaya

2023

IJMTS

Self Cite

View full text Add to dashboard Cite

Purpose: Through the introduction of social commerce apps, social interactions on the internet offered new economic prospects. This is mostly due to the proliferation of social interacting sites, which have also led to the expansion of e-commerce. The present trend in e-commerce has created a new brook called social commerce, which uses social technology to create an atmosphere for social exchanges. These social acquaintances can lead to operational social support in e-commerce, which builds trust and escalates the likelihood of using social commerce. The paper intends to attempt an in-depth study on MEESHO, a social Commerce application. We conclude by giving prospects for a flourishing business in the future. Design/Methodology/Approach: This study projected an academic agenda for the adoption of social commerce by utilizing the social support model and associated theories on intention to use. We have used secondary data from sources such as case studies, blogs, of and research papers. Findings/Result: The success story of the most promising Social selling app brings an articulated picture of how did a social commerce app succeed in making sales at the doorstep so practical. The study also brings out the reality of how the business has given rise to many small and medium vendors a chance to demonstrate large selling platforms with their innovative and skillful offerings. This case study can be further utilized in marketing classrooms to imbibe innovation and enterprising skills. Originality/Value: The discoveries in the case will give more insight into consumer buying behavior trends and help social commerce sellers to target better to obtain satisfaction of the buyer and obtain his trustworthiness. Paper Type: Case Study

show abstract

Section: Methodsmentioning

confidence: 99%

Social Commerce for Unbranded Products in India- A Case Study of MEESHO

Nasabi

Sujaya

2023

IJMTS

Self Cite

View full text Add to dashboard Cite

show abstract

“…Their strong brand equity and product differentiation have enabled them to withstand competition and maintain their market position. GCPL's focus on differentiation has resulted in high consumer loyalty (Nasabi & Sujaya, 2020). Their brands have established a strong emotional connection with consumers, leading to repeat purchases and brand advocacy.…”

Section: Background Of the Studymentioning

confidence: 99%

Differentiation Strategy and Performance of Fast Moving Consumer Goods (FMCG) Firms. A study of Godrej Consumer Products in India.

2023

JSM

View full text Add to dashboard Cite

Differentiation strategy is a strategic approach adopted by firms to create unique and distinct offerings in the market. It involves developing and promoting unique features, benefits, and value propositions that set the firm apart from competitors. The success of a differentiation strategy is measured by its impact on the firm's performance indicators such as market share, profitability, and customer loyalty. Effective differentiation enables firms to command premium pricing, attract and retain customers, and gain a competitive advantage. Continuous innovation, brand positioning, customer-centricity, and market research are key elements in implementing a successful differentiation strategy. The study used the descriptive research design. The target population was 40 heads of departments in Godrej Consumer Products firm in India. The study did sampling of 30 respondents that were selected from the target population of 40 heads of departments in Godrej Consumer Products firm in India. The collection of the data was done using questionnaires. The study concluded that GCPL's differentiation strategy has proven effective in creating a distinct identity for their products. The company's emphasis on continuous product innovation and understanding of consumer needs has allowed them to develop unique offerings that cater to specific segments. The ability to command premium pricing, capture market share, and consistently deliver revenue growth and profitability indicates the strength of the differentiation approach. The study recommended that the firm should conduct regular market research and gather consumer insights which will help in identifying emerging trends and unmet needs, allowing GCPL to develop innovative offerings that resonate with target consumers. The company should focus on strengthening product innovation, enhancing brand positioning and communication, expanding regional customization, embracing digital transformation, fostering sustainability, and fostering collaboration and partnerships. This will help in solidifying its market position, attracting and retaining loyal consumers, and navigate the evolving FMCG landscape with success.

show abstract

Consumer Buying Behaviour Trends of E-Commerce in India- A Case Study

Cited by 2 publications

References 16 publications

Social Commerce for Unbranded Products in India- A Case Study of MEESHO

Social Commerce for Unbranded Products in India- A Case Study of MEESHO

Differentiation Strategy and Performance of Fast Moving Consumer Goods (FMCG) Firms. A study of Godrej Consumer Products in India.

Contact Info

Product

Resources

About