Consumer Buying Interest: Survey of Shopee Consumers in Yogyakarta

Wulandari, Astri; Wahyuni, Dessy Putri; Nastain, Muhamad

doi:10.29303/jcommsci.v4i3.152

Cited by 5 publications

(7 citation statements)

References 7 publications

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“…This result is consistent with previous research on shopping interest among Shopee consumers in Yogyakarta. In Bantul, for example, 64% of consumers showed a highest interest in buying (Wulandari et al, 2021). Similarly, previous research on purchasing products from AIDI.ID found that transaction interest was very high, with a value of 4.417 (Audia et al, 2018).…”

Section: Discussionmentioning

confidence: 55%

“…Similar research on Facebook shopping found that transaction interest scored an impressive 1720, which is considered excellent (Mahanani, 2022). Another study on consumer shopping interest in Yogyakarta revealed that reference interest in Sleman district is also high, with 48% (Wulandari et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…This aligns with Saleh's (2022) study on explorative interest in online shopping via Facebook, which obtained a score of 604, classified as excellent. In addition, research on Shopee consumer interest in shopping in found that explorative interest falls in the high category for the area, with a percentage of 56% (Wulandari et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

See 2 more Smart Citations

How Application Ease Affects Buying Interest: ShopeeFood Study among University Students

Setiyaningsih,

Saptariana,

Suryatna

et al. 2023

teknobuga

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Buying interest is impacted by multiple factors, among which perceived ease of use plays a crucial role. This study aims to examine how the perceived ease of using applications affects Universitas Negeri Semarang students' interest in buying food products through ShopeeFood and the extent of its influence. Data collection involved distributing questionnaires to 100 respondents based on specific criteria. The analysis methods utilized comprised descriptive percentage testing and regression analysis. Findings from the descriptive percentage test indicated that the majority of respondents found ShopeeFood easy to use, and their interest in buying through the platform was notably high. Regression analysis revealed a positive and significant relationship between perceived ease of use and buying interest, represented by the equation = 11.702 + 0.402X. This signifies that perceived ease of use has a meaningful impact on buying interest. The R2 value of 40.4% illustrates that perceived ease of use influences 40.4% of the interest in online purchases via ShopeeFood.

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Section: Discussionmentioning

confidence: 55%

Section: Discussionmentioning

confidence: 99%

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How Application Ease Affects Buying Interest: ShopeeFood Study among University Students

Setiyaningsih,

Saptariana,

Suryatna

et al. 2023

teknobuga

View full text Add to dashboard Cite

show abstract

“…Variabel Repurchase intention (Y) adalah perilaku di mana konsumen membeli kembali produk yang dibeli sebelumnya (Ekaprana et al, 2020). Terdapat 4 indikator dalam repurchase intention yaitu minat transaksional, minat referensial, minat preferensial, dan minat eksplorasi (Ferdinand, 2014) (Wulandari et al, 2021). Variabel Lifestyle (Z) merupakan kebiasaan individu yang dapat berubah seiring berubahnya zaman (Sari, 2021).…”

Section: Pendahuluanunclassified

E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi

Abriandi,

Rada Dea Ananda Puspa

2023

JKBM

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The purpose of this study was to analyze the effect of e-word of mouth and perceived service quality on repurchase intention with lifestyle as a moderating variable. Acquisition of respondents as many as 300 people who are customers of Mixue. The sampling technique is purposive sampling which determines the criteria for respondents who are 10-25 years old and have purchased Mixue products more than 1 time. The data processing method uses the help of SmartPLS 4 SEM software. The results showed that e-word of mouth, perceived service quality, and lifestyle had a positive and significant effect on repurchase intention, but lifestyle was not able to moderate the effect of e-word of mouth on repurchase intention and lifestyle was also unable to moderate the effect of perceived service quality on repurchase intentions. This research con-cludes that the owner of the Mixue Indonesia franchise needs to create things that can support fulfilling consumer lifestyles, especially generation Z. In addition, the use of social media in e-word of mouth activities also needs to be increased in an effort to attract consumer repurchase interest. As for perceived service quality, it still needs to be improved.

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“…Ketiga, konsumen yang menunjukkan minat beli ulang adalah mereka yang melakukan pembelian tambahan terhadap produk yang telah dibeli (Ekaprana et al, 2020). Minat transaksional, minat referensial, minat preferensial, dan minat eksplorasi merupakan komponen pengukuran minat pembelian kembali (Ferdinand, 2014) dalam (Wulandari et al, 2021). Keempat, gaya hidup seseorang merupakan faktor opsional yang dapat berubah sesuai kebutuhan atau keadaannya yang berubah seiring berjalannya waktu (N. Sari, 2021).…”

Section: Metode Penelitianunclassified

Peran Lokasi dan Persepsi Harga terhadap Minat Beli Ulang Konsumen Mixue: Gaya Hidup sebagai Pemoderasi

Rada Dea Ananda Puspa,

Abriandi,

Tambun

2023

JKBM

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This study aims to prove the effect of location and price perception on repurchase intention of Mixue con-sumers with lifestyle as a moderating variable. As many as 300 Mixue consumers contributed in filling out the questionnaire. Purposive sampling was used by setting the criteria for the respondent, namely between 10 and 25 years of age and having made a purchase more than once. SmartPLS 4 SEM is used to process data. The results in this study include location, price perception, and lifestyle variables all having a signi-ficant impact on repurchase intentions. However, lifestyle cannot moderate the influence of location on repeat purchases. Even though it can have a positive impact, lifestyle is not statistically significant in mode-rating the influence of price perceptions on repeat purchases. The conclusion in this study is that companies must innovate a product that meets the lifestyle expectations of customers with impulsive consumption. Apart from lifestyle, price perception also needs to be improved. Location variables also need to be consider-ed, such as being able to offer a safe parking area and a high level of cleanliness and comfort

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Consumer Buying Interest: Survey of Shopee Consumers in Yogyakarta

Cited by 5 publications

References 7 publications

How Application Ease Affects Buying Interest: ShopeeFood Study among University Students

How Application Ease Affects Buying Interest: ShopeeFood Study among University Students

E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi

Peran Lokasi dan Persepsi Harga terhadap Minat Beli Ulang Konsumen Mixue: Gaya Hidup sebagai Pemoderasi

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