Consumer change in Japan: A longitudinal study

Reid, David McHardy

doi:10.1002/tie.20132

Cited by 7 publications

(4 citation statements)

References 7 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Despite the economic scale and high levels of development, the Japanese consumer goods marketplace has been beset by recession for much of the period since 1992, with historically high levels of unemployment seen in 2003-2004 and wage decline by over 5 per cent during 1998-2003 (Reid, 2007). These pressures have resulted in Japan being undeniably a difficult market to enter, although Reid notes the success of some large brands during this time such as Coca-Cola (which generates 30 per cent of its global profits in Japan), IBM and to a lesser extent Proctor & Gamble and Unilever (Reid, 2007).…”

Section: The Japanese Retail Environmentmentioning

confidence: 99%

The failure of multinational food retailers in Japan: a matter of convenience?

Haddock‐Fraser

Poole

Doishita

2009

British Food Journal

View full text Add to dashboard Cite

Purpose -The purpose of this paper is to address the question of why world major supermarket chains have been unsuccessful so far in the Japanese market. The paper considers arguments from the literature that differences in consumer attitudes and behaviour between the two markets may be the determinants of the success, or otherwise, of the large US and European supermarkets. Design/methodology/approach -A review of literature about Western and Japanese retailing is followed by an account of exploratory empirical research into Japanese consumer grocery purchasing and consumption behaviour. Findings -The results support an argument that the large store "one-stop shopping" supermarket format popular in the UK/EU is not and will not be the preferred format in Japan. Convenience, matters, but it is not the same concept as in the UK, for example.Research limitations/implications -The sample survey is purposively biased towards younger female shoppers from the working population who will have a significant impact on future consumer behaviour patterns. Results are more inferential than statistically validated hypotheses. Practical implications -Supermarket chains should open a larger number of smaller stores, concentrating on frequently delivered and high quality products, above all in the fresh foods categories. Moreover, the growth of the small "convenience" store format in markets such as the UK and California suggests that "western" consumers' desires for convenience are becoming more like those of Japanese consumers. Originality/value -The paper shows that there has been little effort, to date, to demonstrate through primary research whether unique characteristics and buying behaviour do exist in the Japanese marketplace.

show abstract

Section: The Japanese Retail Environmentmentioning

confidence: 99%

The failure of multinational food retailers in Japan: a matter of convenience?

Haddock‐Fraser

Poole

Doishita

2009

British Food Journal

View full text Add to dashboard Cite

show abstract

“…The decade that followed put Japan in an economic crisis. This economic downturn is reflected in a variety of marketplace behaviors (Katahira, 1997;Reid, 2007;Sano, 1997). Marketers in Japan have paid special attention to the consumption power and patterns of the age-cohorts born between 1960 and 1979: the "Shinjinrui" or "new breed" age-cohorts and the "Dankai juniors" or the "second babyboomers" (Takase et al, 2009;Aim Creates, 1995;Itochu Fashion System Co., Ltd., 1996;Iwama, 1995).…”

Section: Introductionmentioning

confidence: 99%

Japanese Materialism: A Comparison Between the New Breed and Second Baby‐boomer Age‐cohorts

Osajima

Sternquist²,

Manjeshwar

2010

Journal of Asia Business Studies

View full text Add to dashboard Cite

Japanese materialistic behavior and consumption trends are examined by comparing age-cohort differences between the Japanese "new breed" and "second baby-boomer age-cohorts". Price perception, brand loyalty, and shopping-information sources of the two age-cohorts are also assessed. Results suggest that the Japanese new breed is more materialistic, sensitive to prestige, brand loyal, and likely to use media as their shopping information source as compared to second baby-boomer. On the other hand, second baby-boomers are less materialistic, value conscious, less brand loyal, and more likely to rely on word-of-mouth communication as their information sources as compared to the Japanese new breeds.

show abstract

“…Figure 3 shows the drastic reported decline in MSW over the last decade in million tons generated. [9,18] Research supports that the reduction in waste generation can be directly attributed to a reduction in consumption because of household budgetary restrictions [10,11,12,13,14,15,16,17]. The economic environment has direct impact on consumer behavior.…”

Section: Effects Of a Financial Crisis On Consumer Behaviormentioning

confidence: 96%

“…But, the additional time it takes to recover from a financial crisis allows for the usual short-term changes in consumer behavior to evolve into long-term changes in consumer behavior post-recovery and can then become a new consumer culture [21]. Japan's consumer environment even 10 years after the AFC was "riddled with pessimism" [14]. Parsimony coupled with perceived product value became and remained the preferred qualifier in choosing products to purchase.…”

Section: Effects Of a Financial Crisis On Consumer Behaviormentioning

confidence: 99%

Sustainably framing product advertising

Redman

2011

2011 IEEE International Professional Communication Conference

View full text Add to dashboard Cite

American consumers are ahead of the sustainable-behavior curve in regards to product advertising. They are reducing and reusing at historic rates as is evident in the Municipal Solid Waste trends over the last decade. This change in consumer behavior is due to the changes in household economics invoked by the Great Recession and indicates that not only have consumers switched to cheaper brands as confirmed by market research, it also confirms that consumption overall has declined. It is very likely that these changes in consumer behavior will be long term as was evident in Japan in the decade following the Asian Financial Crisis. In opposition to the more sustainable consumer behavior, many green and nongreen products continue to be advertised for their convenience attributes, which typically indicate they are single-use, disposable products. This paper will postulate why it may be timely and relevant to frame product advertising with a sustainability discourse based on present day society and on the philosophy of the Three R's hierarchy (reduce, reuse, and recycle). This framing would replace the current discourse that tends to choose to either reduce, reuse, or recycle and places the future environment at the center instead of the conversation. The goal of the reframing is to counter unethical product advertising and strengthen the new consumer behaviors brought about by the financial crises for the long-term benefits of society and the environment.Index Terms -Consumer behavior, financial crisis, framing, product advertising, Three R's philosophy.

show abstract

Consumer change in Japan: A longitudinal study

Cited by 7 publications

References 7 publications

The failure of multinational food retailers in Japan: a matter of convenience?

The failure of multinational food retailers in Japan: a matter of convenience?

Japanese Materialism: A Comparison Between the New Breed and Second Baby‐boomer Age‐cohorts

Sustainably framing product advertising

Contact Info

Product

Resources

About