Consumer Confusion and Green Consumption Intentions from the Perspective of Food-Related Lifestyles on Organic Infant Milk Formulas

Yang, Shuai; Chang, Shu Chiuan; Liang, Ta-Ching; Situmorang, Rospita Odorlina P.; Hussain, Minhas

doi:10.3390/su13041606

Cited by 15 publications

(21 citation statements)

References 45 publications

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“…Previously, greenwashing has been investigated to predict green skepticism and negative word of mouth (Leonidou and Skarmeas, 2017), brand credibility (Akturan, 2018), green trust (Chen and Chang, 2013b) and brand image, brand love, brand loyalty and purchase behavior (Hameed et al , 2021a). Similarly, consumer confusion was examined to predict green consumption intentions (Yang et al , 2021) and consumer trust (Chen and Chang, 2013b). However, there is a lack of evidence that existing studies directly validated the harmful effects of greenwashing and green confusion on GBE.…”

Section: Introductionmentioning

confidence: 99%

Impact of green marketing, greenwashing and green confusion on green brand equity

Qayyum

Jamil²,

Sehar³

2022

SJME

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Purpose This study aims to examine the negative effects of excessive product packaging (EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the moderating role of brand credibility in mitigating the negative effects of green marketing was investigated. Design/methodology/approach A within-subject experiment was conducted to evaluate excessive versus minimal product packaging to test the proposed hypotheses. Data analysis was performed with SmartPLS 3.3.3, which analyzed data from 206 consumers. Findings The results showed that EPP positively predicts greenwashing and green confusion. However, greenwashing has a negative impact on GBE. Brand credibility was also discovered to moderate the negative relationship between greenwashing and GBE, thereby reducing the negative effect of greenwashing. Research limitations/implications The findings imply that marketing managers should understand the consumers’ concerns for the environment, making product and brand strategies that promote environmental protection and sustainability. Originality/value This study contributes to the green marketing literature by empirically validating the positive impacts of EPP on greenwashing and green confusion, as well as the negative influence of greenwashing on GBE. Furthermore, it reveals how brand credibility can reduce the harmful effects of greenwashing on GBE.

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Section: Introductionmentioning

confidence: 99%

Impact of green marketing, greenwashing and green confusion on green brand equity

Qayyum

Jamil²,

Sehar³

2022

SJME

View full text Add to dashboard Cite

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“…According to Shiu (2021), confusion is the sad state consisting of negative emotional valence and cognitive elements in which consumers face difficulty in understanding the stimulus provided by the marketer. Mainly, four confusion types (similarity, overload, ambiguity and overchoice confusion) have been identified in the literature as an element of information confusion in different domains (Dang, 2020; Yang et al , 2021).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy

Sharma

Pandher²,

Prakash³

2022

JHTI

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PurposeInternet emergence has evolved the business of tourism companies, and every tourism company is available online and provides abundant choices, which causes consumers' confusion. The current study aims to investigate the interaction effect of demographic variables on confusion, decision postponement as a negative consequence of confusion and self-efficacy as a moderator in light of the stimulus organism response (SOR) model. Also, an attempt has been made to integrate the smart technology-based solution to deal with consumers' confusion.Design/methodology/approachThree-way ANOVA, Andrew Hayes process, structural equation modelling and random forest algorithm were used to assess the 507 self-filled questionnaire responses for examining consumers' confusion.FindingsThe results reveal that confusion decreases with increased education levels for each gender and age group. Also, for every gender and education level, consumer confusion increases and then decreases. Further, it was observed that self-efficacy effectively moderates the influence of different confusions on decision postponement. An artificial intelligence-enabled predictive model with an accuracy of 71.49% was established, which forecasts the possibility of consumers' decision postponement.Practical implicationsThis study offers the comprehension of how the travel site administrators and stakeholders have used artificial intelligence-enabled solution for consumers' confusion and to reduce decision postponement.Originality/valueTo the best of the authors' awareness, this is one of the first studies to unveil the interaction effect of demographic factors on confusion, assess the role of self-efficacy as a moderator and provide artificial intelligence-enabled solutions for consumers' confusion.

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“…Estas actividades abarcan desde la creación, comunicación, prestación de servicios y la inclinación hacia alimentos orgánicos ha hecho que los consumidores adopten nuevos estilos de vida, por ende, las organizaciones deberán orientar sus esfuerzos de marketing para producir, empaquetar y promover productos sensibles y responsables con las preocupaciones ecológicas (Yang et al, 2021;Macário et al, 2019;Groening et al, 2018). Una de las estrategias del marketing verde para las empresas es el uso de envases eco amigables con el medio ambiente.…”

Section: Marketing Verde Y La Estrategia De Empaque Eco Amigableunclassified

Empaques ecológicos, una práctica con limitaciones y ventajas para los servicios de comida rápida en la ciudad de Machala

2021

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La presente investigación tuvo como objetivo explorar el aumento del uso de contenedores plásticos en las empresas de comida rápida de la ciudad de Machala, motivado por la alta demanda de entregas a domicilio durante la pandemia del COVID-19; además, conocer la predisposición de las empresas entrevistadas, para utilizar en sus entregas contenedores amigables con el medio ambiente, sus posibles ventajas y limitaciones en la aplicación de esta práctica en un contexto local. La metodología aplicada fue de carácter cualitativo, donde se recolectó información mediante entrevistas aplicadas a los gerentes de 10 establecimientos. Entre los resultados obtenidos, se destaca un considerable aumento en el uso de contenedores plásticos en el servicio de delivery y la existencia de barreras para los servicios de comida rápida. Por lo tanto, se concluye que entre las ventajas está la predisposición por parte de los consumidores en comprar productos en contenedores ecológicos y que los gerentes la consideran como ventaja competitiva la implementación de los mismos; mientras que como desventajas se encuentran la seguridad del viaje, el precio, el desconocimiento de proveedores y la falta de disposición de los consumidores a pagar más por contenedores eco amigables.

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Consumer Confusion and Green Consumption Intentions from the Perspective of Food-Related Lifestyles on Organic Infant Milk Formulas

Cited by 15 publications

References 45 publications

Impact of green marketing, greenwashing and green confusion on green brand equity

Impact of green marketing, greenwashing and green confusion on green brand equity

Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy

Empaques ecológicos, una práctica con limitaciones y ventajas para los servicios de comida rápida en la ciudad de Machala

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