2010
DOI: 10.24908/ss.v8i3.4167
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Consumer Databases, Neoliberalism, and the Commercial Mediation of Identity: A Medium Theory Analysis

Abstract: This paper argues that the systemic nature of contemporary consumer surveillance undermines the most fundamental principle of free market economics: consumer sovereignty. Specifically, this paper argues that the rise of an ‘information’ or ‘knowledge’ society in conjunction with neoliberal capitalism has entrenched routine forms of surveillance within commercial strategies by employing networked databases as a primary medium for the articulation of consumer sovereignty (choice/demand). The communicative relati… Show more

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Cited by 25 publications
(29 citation statements)
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“…They are constantly connected, and continuously producing themselves ( qua consumers) for consumption by data-hungry marketers through their every choice and action (including swipes, glances, touches). In essence, a hyperdigital marketspace is a massive surveillance infrastructure shaped by data mining and analytics apparatuses, data brokers, and market intelligence and consumer insights companies that employ automated consumer monitoring, detection, and profiling (Zuboff 2019), through which consumers are recursively constructed as digital ‘data doubles’ (Haggerty and Ericson, 2000; Manzerolle and Smeltzer, 2010). Of course, pre-digital consumer choices were not made in such hypermediated, hyperdigital environments.…”
Section: Choice Processes In Hyperdigital Marketspacesmentioning
confidence: 99%
“…They are constantly connected, and continuously producing themselves ( qua consumers) for consumption by data-hungry marketers through their every choice and action (including swipes, glances, touches). In essence, a hyperdigital marketspace is a massive surveillance infrastructure shaped by data mining and analytics apparatuses, data brokers, and market intelligence and consumer insights companies that employ automated consumer monitoring, detection, and profiling (Zuboff 2019), through which consumers are recursively constructed as digital ‘data doubles’ (Haggerty and Ericson, 2000; Manzerolle and Smeltzer, 2010). Of course, pre-digital consumer choices were not made in such hypermediated, hyperdigital environments.…”
Section: Choice Processes In Hyperdigital Marketspacesmentioning
confidence: 99%
“…Questions in the survey asking students to rank services in terms of 'personal' and 'student community' importance, and then prioritize them, represent consumer sovereignty and prescribe students the role of the consumer. Students' involvement in the neoliberal frame is intensified through the choice given in these questions, as it causes them to assume a 'king'-like status and conduct themselves as autonomous sovereign consumers (Manzerolle and Smeltzer, 2011;Peters, 2001). Ranking and prioritizing services such as 'Careers Development and Employment Services', 'Chapel and prayer spaces', 'Clubs and Societies', 'Health and Counselling', 'Cultural and Sporting Events', etc.…”
Section: Customer Surveys: Prolonged Flooding In and Up-keyingmentioning
confidence: 99%
“…In free time, produced and/or enabled by ICTs, human capacities (creative, cognitive, attentional and affective) act as fuel speeding up the circulation of capital (see Stiegler 2010). Of specific importance is the creation, whether explicitly or implicitly, of a mass of personal data (Manzerolle and Smeltzer 2011).…”
Section: Consumption Capacity and The Communication Of Capitalmentioning
confidence: 99%