“…A number of studies have considered the importance of product form as a demanddetermining factor (e.g., Bergtold, Akobundu, and Peterson, 2004;Heien andWessells, 1988, 1990;Huang, 1993;Maynard, 2000;Maynard and Liu, 1999;Park et al, 1996). In addition to cheese forms, there have been a number of other studies that have analyzed cheese products from many different perspectives (e.g., Dong and Kaiser, 2005;Gould, 1992;Gould, Cornick, and Cox, 1994;Gould and Lin, 1994;Schmit et al, 2002Schmit et al, , 2003Yen and Jones, 1997). The study most comparable to the present study is Maynard (2000), who examines seven different cheese forms using Nielsen 1996-1998 Homescan data.…”