1994
DOI: 10.1111/j.1744-7976.1994.tb00031.x
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Consumer Demand for New Reduced‐fat Foods: An Analysis of Cheese Expenditures

Abstract: The dairy products industry is adjusting the types of products being marketed by increasing the availability of reduced-fat foods. The desire of consumers to purchase foods with lower fat content is affecting the cheese market with the introduction of recently developed reduced-fat cheese varieties. Econometric models of cheese expenditures for three specific cheese types are estimated, which incorporate censoring of cheese expenditures and the interrelationship between expenditures offill and reduced-fat vari… Show more

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Cited by 16 publications
(4 citation statements)
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“…A number of studies have considered the importance of product form as a demanddetermining factor (e.g., Bergtold, Akobundu, and Peterson, 2004;Heien andWessells, 1988, 1990;Huang, 1993;Maynard, 2000;Maynard and Liu, 1999;Park et al, 1996). In addition to cheese forms, there have been a number of other studies that have analyzed cheese products from many different perspectives (e.g., Dong and Kaiser, 2005;Gould, 1992;Gould, Cornick, and Cox, 1994;Gould and Lin, 1994;Schmit et al, 2002Schmit et al, , 2003Yen and Jones, 1997). The study most comparable to the present study is Maynard (2000), who examines seven different cheese forms using Nielsen 1996-1998 Homescan data.…”
mentioning
confidence: 85%
“…A number of studies have considered the importance of product form as a demanddetermining factor (e.g., Bergtold, Akobundu, and Peterson, 2004;Heien andWessells, 1988, 1990;Huang, 1993;Maynard, 2000;Maynard and Liu, 1999;Park et al, 1996). In addition to cheese forms, there have been a number of other studies that have analyzed cheese products from many different perspectives (e.g., Dong and Kaiser, 2005;Gould, 1992;Gould, Cornick, and Cox, 1994;Gould and Lin, 1994;Schmit et al, 2002Schmit et al, , 2003Yen and Jones, 1997). The study most comparable to the present study is Maynard (2000), who examines seven different cheese forms using Nielsen 1996-1998 Homescan data.…”
mentioning
confidence: 85%
“…While other recent studies have investigated at-home cheese purchase behavior using either cross-section (Gould 1992;Gould and Lin 1994) or panel (Gould, Cornick and Cox 1994) household data, none have incorporated the impact of branded and generic advertising efforts. Using household data in an examination of at-home purchase behavior that incorporates these advertising efforts affords one a unique opportunity not available in more aggregate studies to determine responsiveness in the at-home component of demand; it also provides marketing personnel more specific information on the efficacy of their demand enhancement programs.…”
Section: Introductionmentioning
confidence: 99%
“…The production and consumption of low-fat cheeses have elevated in the last two decades. As a result, many investigations have been conducted on study the characteristics of low-fat cheeses (Bellisle et al, 1994;Gould et al, 1994;Solheim and Lawless, 1996;Ryhänen et al, 2001;Banks, 2004;Sánchez-Macías et al, 2010;Wadhwani and McMahon, 2012;Rashidinejad et al, 2013) to improve their characteristics as compared to full-fat cheeses.…”
Section: Introductionmentioning
confidence: 99%